Senior Manager, CRM

2 days ago

United States Blueprint Full time

Death is our only foe.

Blueprint was founded by Bryan Johnson, who has the world's best comprehensive biomarkers. He is quantitatively the healthiest person on the planet.

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.

We're a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don't Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.

We're seeking a strategic and data-driven Senior Manager of CRM to lead our customer acquisition efforts. In this role, you'll own the strategy, execution, and optimization of our CRM programs designed to drive new customer growth. You'll be responsible for building sophisticated lifecycle marketing programs that turn prospects into loyal customers while establishing the foundation for long-term retention.

Requirements

Position Responsibilities:

  • Develop and execute a comprehensive CRM acquisition strategy across email, SMS, push notifications, and other owned channels
  • Build and manage sophisticated segmentation strategies to deliver personalized messaging at scale
  • Continuously optimize campaign performance through A/B testing of messaging, timing, creative, and audience segments
  • Develop trigger-based automations that respond to prospect behaviors in real-time
  • Build dashboards and reporting to track campaign performance and communicate results to leadership
  • Collaborate with the creative and site team to ensure messaging, visuals, and offers are consistent with brand voice and optimized for conversion.

Basic Qualifications:

  • 5+ years of CRM, lifecycle, or retention marketing experience, with at least 3 years focused on acquisition and conversion
  • Proven success designing and scaling automated lifecycle programs that drive measurable growth.
  • Strong analytical skills — comfortable with data, segmentation, and testing methodologies.
  • Hands-on experience with A/B testing, triggered automation, and dynamic personalization.
  • Excellent project management and cross-functional collaboration skills.
  • Experience in DTC ecommerce, subscription, or performance-driven consumer brand preferred
Benefits

Salary Range: $110,000-160,000

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