Social Media and Marketing Manager

Arts Midwest believes that creativity is one of the Midwest's greatest strengths, and we're passionate about sharing it with the world. We're looking for a dynamic Social Media and Marketing Manager to shape how our storytelling, short-form videos, opportunities, and resources show up across Instagram, TikTok, YouTube, Facebook, LinkedIn, Reddit, email, and whatever comes next. As part of our Content & Communications team, you'll manage Arts Midwest's daily digital presence—distributing original articles and videos, creating social-native content that champions the creative Midwest, and helping our content reach new audiences. You'll also support marketing across our portfolio of grants and programs, connecting artists and arts organizations to information and funding. 

Key Responsibilities

As part of a strong team of four, you'll play an important role in the team's operations, including things like developing work plans, participating in budgeting, and connecting with other departments. You'll also play a role in Arts Midwest's organizational culture, participating in staff meetings, retreats, and other events.
 

In addition, you'll be responsible for: 

Social Media Management

· Daily management of Arts Midwest's social media channels, including moderation, community engagement, and posting 

· Implementing audience growth and engagement strategies across platforms.

· Translating all newly published content into engaging social media posts, writing captions, applying hashtag/SEO strategies, and tailoring content for each platform

· Designing reel covers, carousels, and other social media assets in Canva

· Managing paid promotions and boosts, coordinating with the Director of Content & Communications on ad strategy.

· Monitoring analytics and sharing regular reports across the organization.

· Tracking platform trends, tools, and algorithm changes, bringing into practice fresh ideas and experiments.

Content Creation 

· Collaborating with the Manager of Content to maintain organizational content calendar and publishing schedule 

· Creating short-form videos that highlight the Midwest and Midwestern creativity, including scripting, filming, and editing. 

· Creating static "meme" content that highlights the Midwest and Midwestern creativity, including ideating, graphic design or photography, and editing. 

· Ensuring all content follows accessibility best practices and upholds Arts Midwest's editorial voice and brand standards 

Digital Marketing + Communications

· Drafting and sending organizational newsletters and email campaigns in Drip.

· Managing marketing campaigns for grants, awards, and programs, coordinating with the Director of Content & Communications on strategy.

· Managing digital reporting and analytics dashboards to evaluate success 

· Supporting new website functionality upon launch in 2026, including approving new grant opportunity submissions in Salesforce and promoting tools on social media 

· Supporting SEO and website updates

· Supporting organizational outreach and PR initiatives 

Requirements

A minimum of 3-5 years of relevant experience related to: 

· Social Media Management: Knowledge of how to manage organizational social media accounts including scheduling, community management, and audience engagement.

· Content Creation: Experience creating create social-native content, including short-form video (shooting, editing, captioning), photography, and designed assets. 

· Graphic Design: Skills in designing digital graphics that align with brand identity. 

· Communications Skills: Strong verbal, written and editing skills with the ability to tailor tone and length for different audiences and platforms.

· Digital Advertising: Experience managing paid campaigns and boosted posts on social media platforms, including budget tracking and performance analysis.

· Email Marketing: Experience building and managing email campaigns. Understanding of audience segmentation and list management.

· Project Management: Knowledge of and ability to implement project management best practices to plan, organize, and track progress across multiple priorities

· Budget Management: Understanding of budgeting and general accounting principles, with the ability to oversee budgets and learn federal funding mechanisms and compliance requirements.

· Leadership: Ability to communicate expectations clearly, coach others, provide feedback effectively, and resolve conflicts constructively.

· Arts and Culture: Knowledge of or curiosity about arts and culture in the Midwest.

Required Abilities

· Navigate change and respond proactively to shifting priorities.

· Fluency with technology and ability to use or learn digital systems, such as collaboration software, customer relationship management systems, and project management software.

· Use independent judgment to make day-to-day operational decisions within program or function area.

· Use independent judgment to identify, analyze, and resolve complex problems within program or function area.

· Apply creative thinking to all aspects of work.

· Evaluate data to make recommendations and reports and decisions using standard protocols and database.

· Organize time and anticipate, plan, and manage multiple priorities with deadlines.  

· Maintain confidentiality when dealing with sensitive or private information. 

Physical and Mental Requirements

Physical effort is light, with lifting or carrying limited to 25 pounds intermittently. Work includes making presentations in front of groups. There is pressure associated with project or activity deadlines. Work will require extended use of a computer keyboard and monitor. Work is performed in a fast-paced environment, where interruptions are frequent.  All requirements are subject to modification to accommodate individuals with disabilities. 

Working Conditions

Arts Midwest is a remote-first workplace, with most work happening in digital systems. Travel will be expected 2-4 times per year for this position for all-staff gatherings and site visits.  

---