SEO & Website Content Senior Manager

Description
SEO & Website Content Senior Manager
Marketing, Communications & Growth
50 Amica Way, Lincoln, RI 02865

We are seeking a highly motivated and strategic
SEO & Website Content Senior Manager
to lead our SEO program and website content strategy. This role will be responsible for driving organic traffic growth, improving search visibility, optimizing website performance, and ensuring that our content engages and converts target audiences.

The ideal candidate will be both data-driven and creative, with deep expertise in SEO best practices, website content management, and emerging AI optimization techniques, including Generative Intelligence Optimization (GIO) and AI Optimization (AIO,) to future-proof our digital presence. This leader will work with several teams to drive high-performing digital experiences.

The 37.5-hour work week is scheduled from Monday through Friday, between the core hours of 8:00 AM and 5:00 PM.

A hybrid schedule will be available once trained to work independently, with three days reporting to our Lincoln, RI office and two days working from home.
This role does not currently offer employment visa sponsorship.
Key Responsibilities
SEO Strategy & Execution:

• Develop and implement a comprehensive SEO strategy and roadmap to drive qualified organic traffic and improve keyword rankings, balancing strategic planning with hands-on execution when needed to drive business objectives.
• Conduct keyword research, site audits, and competitive analysis to identify growth opportunities.
• Monitor and report on SEO performance metrics, providing insights and recommendations for continuous improvement.
• Oversee technical SEO efforts, ensuring website health, crawlability, site speed, structured data, indexing and overall site performance align with best practices and search engine guidelines.
• Monitor and report on key content and SEO metrics, analyzing performance data to identify opportunities for growth and improvement.
• Assess and integrate GIO and AIO principles into SEO strategy to optimize for AI-driven search ecosystems (e.g., Google's SGE, ChatGPT integrations, and other generative platforms) to maintain visibility in evolving discovery environments.
• Stay current on AI search trends and generative content optimization techniques to ensure ongoing adaptability and competitive advantage.

Website Content Management

• Lead website content strategy and ensure alignment with brand messaging, business objectives, and user needs.
• Oversee the content calendar, working with internal teams and external partners to produce engaging, SEO-optimized copy.
• Manage the content development process, ensuring ideas progress from conception to execution while partnering with internal teams.
• Partner to manage updates and enhancements to website pages, ensuring accuracy, consistency, and best-in-class UX.
• Collaborate with designers, writers and developers to launch new pages, features, and landing pages that support campaigns.

Leadership & Collaboration

• Manage a small team responsible for content strategy, SEO, and web publishing.
• Collaborate closely with several teams to make an impact.
• Stay ahead of industry trends, algorithm updates, and emerging technologies—including AI search and content tools—to keep our SEO and website content competitive.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in SEO, website management, or digital content strategy.
• Strong knowledge of SEO tools (e.g., Conductor, SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms (Adobe Experience Manager preferred).
• Solid understanding of Generative Intelligence Optimization (GIO) and AI Optimization (AIO) concepts, and how to apply them to improve visibility and engagement across AI-driven search and content ecosystems.
• Strong understanding of UX, site architecture, and web accessibility standards.
• Excellent writing, editing, and communication skills.
• Proven ability to analyze performance data and translate insights into actionable strategies.
• Experience managing teams and agency partners.

Amica conducts background checks which includes a review of criminal, educational, employment and social media histories, and if the role involves use of a company vehicle, a motor vehicle or driving history report. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment.

The safety and security of our employees and our customers is a top priority. Employees may have access to employees' and customers' personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees' or customers' physical, mental or financial well-being may result in the withdrawal of the conditional offer of employment.

Equal Opportunity Policy: All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act.

Amica Mutual Insurance Company is committed to protecting job seekers from recruitment fraud. We never request sensitive personal information or payment during the interview process. All legitimate job opportunities are listed on our official careers site:

. Learn more in the "Is Amica hiring?" section of our
FAQ
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