Digital Category Coordinator

The Coordinator will create and manage processes that build a best-in-class online customer experience for our categories and products, while driving continuous improvement of the user experience. This position collaborates with multiple departments in order to achieve their goals including Merchandise, Catalog, Marketing, etc.

ESSENTIAL JOB FUNCTIONS

Collaborate with multiple internal teams and external suppliers in order to curate and enhance product content for display online, including product sort, product titles, images/videos, product descriptions, and product/fitment attributes.

Provide actionable insights as the data-driven subject matter expert on traffic, content, customer behavior, and online merchandising within a specific set of categories.

Utilize internal tools and other assets to monitor and evaluate the competitive landscape to advance knowledge on digital marketing and merchandising trends for products and categories.

Produce digital insights and assessments for the overall line review process with analysis of online sales information such as sales trends, gross profit trends, sku levels, and content reviews.

Coordinate and communicate a plan to improve the go-to-market digital strategy and online product curation to impact all selling channels including retail/professional websites and stores.

Set and evaluate monthly and annual goals for online category team members based on past performance in areas of online sales, organic search rank, click through rate to detail pages,etc. Report regularly on findings and make recommendations to improve performance.

Use internal and external tools (NPD, APT, Google Analytics, DOMO, ForeSee, etc.) to analyze site metrics, customer research, and related data to identify opportunities to improve merchandising and the customer experience across the digital platforms and various product categories.

Drive improvements to the digital platforms through feature, enhancement and content development and execution, increasing search volume, clicks, conversion rate, and revenue. Contribute to the website sprint/release process with projects based on ROI and business value such as solution design, development planning, user acceptance testing, etc.

Collaborate across departments to drive partnerships on a variety of projects to ensure an omnichannel customer experience across all touch points focusing on onsite and organic search as well as product content like organic rank, new product loads, product sort, planogram changes, etc.

Consistently facilitate, generate, and communicate reports to stakeholders on key metrics and provide insights and recommendations for growth and best practices.

Work directly with suppliers and internal teams to achieve online goals while maintaining a high-degree of confidentiality.

Collaborate to actively manage inventory issues and catalog flags for visibility online.

All other duties as assigned.

SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES

High school diploma or equivalent (GED)

Advanced knowledge of and experience utilizing Microsoft Word, Excel and PowerPoint

Excellent attention to detail

Analytical and process-oriented, comfortable working with large data sets and making data-driven decisions

Excellent written and verbal communication skills

Comfortable in a cross-functional work environment with an ability to motivate and influence work

Ability to navigate through ambiguous and subjective situations

Bachelor degree with work experience of 3-4 years in digital business, merchandising, development, etc. or equivalent

Experience with web and sales analytics strongly preferred (NPD, APT, Google Analytics, Microstrategy, ForeSee, etc.)

Automotive and automotive retailing knowledge

O'Reilly store experience

O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: or call option , and provide your requested accommodation, and position details.