Marketing Content Specialist

2 days ago

Washington, Washington, D.C., United States Keller Williams Capital Properties Full time

We're building the future of residential brokerage.

At KWCP, our mission is to transform lives, careers, and communities through real estate— and we're looking for a next-generation marketing leader to amplify that mission at scale.

You'll be the brand engine behind our public presence, fueling visibility, trust, and recruiting momentum across the region. If you live for storytelling, content, and scaling influence through social — this role was made for you.

What You'll Drive:

  • Grow and manage our brand across Instagram, LinkedIn, YouTube, and beyond
  • Launch high-impact campaigns, lead magnets, and digital funnels
  • Build engagement around the brokerage platform and connect with agents and consumers
  • Lead video strategy — short and long form, testimonials to storytelling, and shorts
  • Own the content calendar and track marketing KPIs
  • Collaborate with the leadership team and agents to drive aligned outcomes
  • Launch and optimize campaigns across Meta, LinkedIn, and Google
  • Develop branded assets, email campaigns, landing pages, and visuals

Best Fit:

  • Have 4–7 years of experience in digital marketing, content creation, or brand strategy
  • Understand how to grow a brand from the inside out — across short-form & long-form content
  • Can write compelling copy, direct a video shoot, build landing pages, and run paid media
  • Are fluent in platform-specific best practices, metrics, and growth levers
  • Have a creative eye and a strategic mind — you see the big picture and move fast
  • Are passionate about real estate, ventureship, and the power of personal branding

This is the heartbeat of our brand.

Compensation:

$75,000 - $90,000 plus bonuses

Responsibilities:

  • A bold and unified digital presence
  • Consistent content, campaigns, and funnels
  • Rising visibility in the DMV and beyond — from video to media mentions
  • Social channels that inform, inspire, and amplify the stories across KWCP
  • Branded digital funnels that convert awareness into appointments

Qualifications:

  • Have 4–7 years of experience in digital marketing, content creation, or brand strategy
  • Understand how to grow a brand from the inside out — across short-form & long-form content
  • Can write compelling copy, direct a video shoot, build landing pages, and run paid media
  • Are fluent in platform-specific best practices, metrics, and growth levers
  • Have a creative eye and a strategic mind — you see the big picture and move fast
  • Are passionate about real estate, ventureship, and the power of personal branding

About Company

Keller Williams Capital Properties continues its trajectory of growth, breaking multiple records in 2024. To date, we stand out as one of the fastest-growing brokerages, ranking in the Top 20 of all franchises. This year, we set new internal benchmarks for future growth, exceeding $3.15B in total sales volume, serving nearly 7K families, generating over $80MM in revenue, and sharing nearly $1MM in profit back to its agents who contributed to the company's growth.

Through a constantly expanding, diverse, and talented team, we successfully deliver on our commitment to providing outstanding client service while making a purposeful impact on our neighborhoods and deliberate difference within the communities we serve. As we continue our growth, so do our Agent Enterprisers; with 100+ individual agents, teams & groups increasing their business by over 20% year-over-year

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