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SVP / VP, Marketing
2 weeks ago
Aimé Leon Dore is looking for a SVP/VP, Marketing to join our team in New York, New York, reporting directly to the CEO. TheSVP/VP, Marketing is responsible for leading and evolving Aimé Leon Dore's global marketing strategy — connecting creative vision, cultural relevance, and commercial performance. Reporting directly to the Founder & Creative Director, this role oversees all facets of brand storytelling, campaign development, partnerships, and communications.
The ideal candidate combines strategic vision with creative intuition, bringing a deep understanding of both brand-building and the cultural drivers that shape the modern luxury landscape.
Duties and Responsibilities
- Brand Strategy & Leadership
- Define and execute ALD's long-term brand and marketing strategy in alignment with business goals and creative direction.
- Translate creative concepts into clear marketing initiatives that elevate the brand and drive measurable results.
Partner cross-functionally with Design, Product Development, Retail, and Digital teams to ensure cohesion across channels.
Campaigns & Content
- Oversee the global marketing calendar, ensuring the timely and cohesive rollout of seasonal campaigns, collaborations, and product launches.
- Partner with creative teams on concept development, production, and storytelling to ensure all assets reflect ALD's aesthetic and values.
Manage seeding programs, PR activations, press releases, and events that strengthen brand visibility and engagement.
Partnerships & Community
- Lead the strategy for brand collaborations, cultural partnerships, and community initiatives.
Develop opportunities that authentically extend ALD's presence in fashion, sport, and culture.
Performance & Budget Management
- Manage the marketing P&L and oversee all budget planning, ensuring efficiency and alignment with business priorities.
- Leverage data, insights, and performance metrics to optimize strategy and identify growth opportunities.
Ensure accountability for ROI across campaigns, content, and channel investments.
Team Development & Culture
- Build, mentor, and inspire a high-performing marketing organization.
- Set clear objectives, guide professional development, and foster a culture of collaboration and creativity.
- Drive alignment and communication across internal and external stakeholders.
Qualifications
- 10+ years of progressive experience in marketing, ideally within luxury, fashion, or lifestyle industries.
- Proven success developing and executing integrated marketing strategies across retail, digital, and experiential channels.
- Strong understanding of brand positioning, storytelling, and cultural impact.
- Demonstrated financial acumen, with experience managing multi-million-dollar budgets.
- Exceptional leadership, communication, and presentation skills.
- Bachelor's degree required; advanced degree or multilingual ability preferred.
Salary Range: $150,000 - $200,000
Aimé Leon Dore is from Queens, NY. With a strong focus on simple yet powerful design, we are driven to create timeless work by portraying an aesthetic that is uniquely our own.
