Chief Marketing Officer

9 hours ago

Houston, Texas, United States ClearpointCo Full time

Title: Chief Marketing Officer CMO

Location: Houston, Texas

Type: Direct Hire

Base Salary: $200,000 - $250,000 (Plus incentives and full benefits package)

Summary:

The Chief Marketing Officer will build a scalable growth engine, shape brand, and accelerate national expansion. This is a builder role for a strategic, data-driven marketing leader who thrives in fast-moving, entrepreneurial environments. A strategic marketing executive who blends creativity, operational discipline, and leadership. You excel in complex environments, scale systems thoughtfully, and communicate with clarity across all levels of the organization.

Duties:

  • Architect a B2B demand-generation system that consistently delivers qualified leads.

  • Define ideal customer profiles across telehealth, med spa, and provider segments.

  • Launch targeted omnichannel campaigns focused on education, conversion, and retention.

  • Manage CAC, CPL, ROI, funnel efficiency, and revenue-impact metrics.

  • Implement a scalable analytics stack that supports forecasting and data-driven decision-making.

  • Develop a structured experimentation framework to drive predictable growth.

  • Establish a cohesive brand narrative and creative direction.

  • Oversee content, digital, lifecycle, and communication strategies to ensure consistent messaging across all touchpoints.

  • Partner closely with Sales and Operations for seamless lead handoffs and unified GTM execution.

  • Collaborate with Product and Clinical teams to position new offerings effectively.

  • Evaluate and manage agency partners; determine optimal in-house vs. outsourced capabilities.

  • Hire, mentor, and lead a high-performing marketing organization.

  • Foster a culture of clarity, accountability, creativity, and analytical rigor.

Requirements:

  • 10+ years of progressive marketing leadership, including 5+ years at the senior or executive level.

  • Successful track record leading cross-functional teams and aligning marketing with revenue-generating functions.

  • Experience developing and executing strategies that drive measurable growth at a regional, national, or global scale.

  • Strong command of digital marketing, demand generation, branding, content strategy, and integrated campaigns.

  • Proficiency in segmentation, funnel optimization, attribution, and performance analytics.

  • Ability to translate complex offerings into compelling customer-facing messaging.

  • Strong financial literacy with experience managing multi-channel marketing budgets.

  • Skilled communicator capable of engaging diverse internal and external stakeholders.

  • Experience operating in dynamic, high-growth, or regulated environments (industry experience is a plus, not required).

  • Executive role with significant influence over company trajectory

  • Competitive compensation + performance incentives

  • Direct partnership with the CEO and leadership

  • Opportunity to build a national brand during a pivotal growth chapter

  • Culture built on trust, autonomy, speed, and excellence

Education

  • Bachelor's degree required.

  • Graduate degree (MBA or related master's) preferred but not required.

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