Marketing Analyst

Brief Description
Marketing Analyst (Contractor)

About MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today's fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we've built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today's dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview

MPG is seeking a
U.S.- based Marketing Analyst (Contractor)
to support our team on a project and/or hourly basis. This role will focus on synthesizing data from multiple marketing channels — including creative, email, SMS, CRO, SEO, and paid media — to produce actionable insights and recommendations that drive performance.

The ideal candidate is a highly analytical, data-driven thinker with 5–10 years of experience analyzing complex marketing data and translating it into clear, strategic insights. This is a
remote, 1099 contractor position
that will partner closely with MPG's internal teams and may involve client-facing work depending on project scope.

Key Responsibilities

• Aggregate and analyze performance data across all marketing channels (Google, Meta, TikTok, email, SMS, SEO, CRO).
• Identify trends, correlations, and growth opportunities.
• Create dashboards and visual reports to communicate insights effectively.
• Provide actionable recommendations to creative, media, and strategy teams to drive optimization.
• Collaborate cross-functionally to ensure data accuracy and consistency.
• Present findings to internal stakeholders and/or clients in a clear, concise, and strategic manner.

Required
Skills & Experience

• 5–10 years of experience in marketing or digital analytics roles.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio, Tableau, or Power BI.
• Advanced Excel/Google Sheets skills.
• Ability to translate complex data into clear, actionable insights.
• Experience analyzing data from multiple digital platforms (Meta, Google, TikTok, Klaviyo, etc.).

Preferred

• Background in performance marketing or ecommerce analytics.
• Familiarity with SQL, Python, or other data processing tools.

Terms of Engagement

• Type: 1099 Contractor (hourly or per project, depending on scope)
• Location: Remote (U.S.- based)
• Client-Facing: Optional / Internal Team Focused

This role is a
contractor opportunity
and is
not eligible for MPG employee benefits
. Contractors are responsible for their own taxes and are not classified as employees of Market Performance Group.

Diversity and Inclusion

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG's DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.

2025 Market Performance Group

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