Director, Lifecycle Marketing

Who we are:

Want to make an impact? Join our pack and come work (and play) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We've got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn't have it any other way. Along with making the joys of pet parenthood more accessible, we're committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

About the team:

We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, program managers and campaign operators. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer centric go-to-market plans to engage and retain our pet parents and sitters.

The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.

Who we're looking for:

Rover is seeking a Director to own our end-to-end pet parent lifecycle marketing strategy which includes strategically thinking about how we need to message pet parents across each lifecycle stage (Acquisition, Engagement, Retention) and our data and deployment strategy in order to support our Lifecycle new and repeat booking goals for our global businesses. Role is also responsible for performance management and developing a small team.

They will work closely with the entire marketing team as well as International, product, analytics, business development & other stakeholders to define project scope and plans, and help guide their team to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects.

As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You enjoy working with high-energy, goal-oriented individuals and are constantly seeking opportunities to learn and hone your marketing skills.

This role will report to the Sr. Director, Lifecycle Marketing

Responsibilities:

• Strategic Ownership:
  Define the comprehensive pet parent lifecycle strategy, which includes thinking about multiple brands and prioritizing projects and go-to-market (GTM) campaigns.
• Messaging Strategy:
  Lead & influence the end-end messaging strategy across owned channels, leveraging next best action models and predictive insights to deliver timely, personalized communications that drive engagement, retention, and repeat usage.
• Content Optimization:
  Continuously refine and update messages across the customer journey to ensure relevance.
• Data and Deployment:
  Collaborate on data strategy and scalable message deployment via Iterable.
• Audience Expertise:
  Serve as the authority on the Pet Parent audience, proactively engaging with analytics, operations, and consumer research for insights.
• Customer Experience Recommendations:
  Advise product, marketing, and operations on optimizing the Pet Parent customer experience.
• Learning and Experimentation:
  Develop annual learning agendas and experiments.
• Performance Monitoring:
  Establish annual booking targets, monitor lifecycle channel reporting, and provide regular updates on campaign performance.
• Strategy Implementation:
  Create business briefs for new lifecycle strategy needs and work with stakeholders for project implementation.
• Customer Journey Mapping:
  Develop customer journey maps and collaborate with the UX team on cohesive Pet Parent experiences.
• GTM Liaison:
  Act as the liaison for Marketing product GTM plans with product and marketing stakeholders.
• Campaign Execution:
  Partner with Lifecycle Operations and Programming to ensure timely execution of all Pet Parent campaigns.
• Team Leadership:
  Performance manage and develop a small team of strategists and campaign operators to achieve business objectives.
• Industry Awareness:
  Stay informed about new features, technology, and AI within the industry.
• Objective Management:
  Create, manage, and track OKRs quarterly.

Required Skills:

• 7+ years Lifecycle/CRM experience.
• 4+ years people management experience.
• Proven success in creating lifecycle marketing strategies that met business and revenue goals.
• Experience building models and working with business targets.
• Proficient in email/push/web/in-app campaign management and large ESPs (Iterable preferred).
• Customer-focused with experience in customer journey mapping.
• Ability to prioritize, problem-solve, and advance projects.
• Strong strategic and partnership skills.
• Experienced in tracking and analyzing marketing campaigns.
• Excellent communication and relationship-building skills.
• Ability to create business rhythms that effective inform stakeholders on plans and how the lifecycle program is performing
• Detail-oriented, self-starter, thrives in fast-paced environments.
• Stays current on lifecycle marketing trends and standards.
• College degree or equivalent experience.

Your Bonus Skills:

• Social, Paid and Digital Marketing Experience

Benefits of working at

• Competitive compensation
• 401k match
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
• Regular team activities performed in-person and virtually

Compensation:

• In the greater Seattle area the first year salary range is $182,290 -$ Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.