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Home Health Care Marketer

2 weeks ago

Brooklyn, New York, United States Touch of Love HomeCare Agency Full time $55,000 - $75,000 per year

Home Health Care Marketer / Business Development Liaison

Location: Brooklyn, NY

Job Type: Full-Time

Company: Touch of Love Home Care Agency

Touch of Love Home Care Agency is seeking a motivated and dynamic Home Health Care Marketer / Business Development Liaison to join our growing team. This is an exciting opportunity to represent one of New York's most compassionate and reputable Licensed Home Care Services Agencies (LHCSA) in a rapidly expanding healthcare market.

If you are outgoing, professional, and passionate about connecting people to quality care, this position offers the opportunity to grow both personally and professionally within a supportive and mission-driven organization.

Position Summary

The Business Development Liaison will be responsible for developing and maintaining referral relationships that lead to new patient enrollments. This role involves community outreach, relationship management, and strategic marketing to expand Touch of Love's presence among healthcare providers, managed care organizations, and community programs.

You will play a vital role in helping families navigate home care options and ensuring a seamless process from referral to enrollment.

Key Responsibilities

  • Build and maintain professional relationships with referral sources, including hospitals, physicians, social workers, rehabilitation centers, and community organizations.
  • Assist patients and families with initiating and completing the MLTC enrollment process.
  • Conduct community outreach, presentations, and in-service sessions to promote Touch of Love Home Care Agency.
  • Identify and cultivate new referral opportunities while maintaining consistent follow-up with existing sources.
  • Maintain detailed records of outreach activities, contacts, and referral metrics.
  • Collaborate with internal departments to ensure smooth coordination from referral intake through patient start of care.
  • Participate in marketing initiatives, health fairs, and local events to increase brand awareness and strengthen partnerships.

Qualifications

  • Previous experience in home care marketing, healthcare sales, or business development preferred (training provided for qualified candidates).
  • Excellent communication, interpersonal, and presentation skills.
  • Strong ability to build trust and maintain long-term professional relationships.
  • High energy level, professionalism, and self-motivation.
  • Ability to manage multiple priorities and meet goals in a fast-paced environment.
  • Knowledge of MLTC programs, CHHA processes, and OPWDD services is strongly preferred.
  • Must have a car and valid driver's license.
  • Bilingual (Spanish/English) preferred but not required.

Education and Experience

  • Bachelor's Degree in Business, Marketing, Healthcare Administration, or a related field preferred.
  • Hands-on training and onboarding provided for candidates with strong communication skills and initiative.

Compensation and Benefits

  • Competitive salary range: $55,000 – $75,000 per year, plus performance-based bonuses.
  • Comprehensive benefits package, including Medical, Dental, and Vision insurance.
  • Paid Time Off (PTO) and Paid Holidays.
  • Flexible schedule and a family-oriented culture that values work-life balance.
  • Ongoing training, mentorship, and opportunities for career advancement.

About Touch of Love Home Care Agency

At Touch of Love Home Care Agency, we believe that exceptional care begins with compassion. Our mission is to provide high-quality, personalized home care services that allow patients to remain safe and comfortable in their own homes.

We are proud to serve communities across New York with a team that values professionalism, teamwork, and respect. When you join Touch of Love, you become part of a growing agency where your work truly makes a difference.

Apply today to join Touch of Love Home Care Agency and build a rewarding career helping families access the care they need — delivered with love, integrity, and excellence.

Job Types: Full-time, Part-time

Pay: $ $35.00 per hour

Expected hours: 40 per week

Experience:

  • Home Health Care Marketer / Business Development: 2 years (Required)

Language:

  • English (Required)

Willingness to travel:

  • 75% (Preferred)

Work Location: In person