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Social Media Strategist

3 weeks ago

Los Angeles, California, United States Benchmob Full time

We are looking for a Digital Marketing / Social Media Strategist that lives and breathes the internet and has great taste across art, culture, and brands. In this role, you should be an excellent communicator and effective leader who can oversee multiple programs and deliverables with core client members. Your goal will be to foster great relationships with our clients and that our account teams run effectively and efficiently. Join our dedicated and creative teams in producing some of the best brand content, rollouts, and campaigns the internet has to offer.

*This is a contract position at the beginning (with future prospects for more work/full time opportunities), working on only one of our flagship/priority clients.

Position Overview

We are seeking an experienced leader in social & content strategy, with excellent planning, writing and research skills. The ideal candidate will be creative, innovative, and data/strategy-driven, with a passion for all-things marketing and social media.

You should have a proven track record of planning and leading strategies for RFPs and Campaigns. You'll be responsible for leading and executing social content strategies for a dedicated brand client – delegating as needed but also willing to hop in and brainstorm ideas, develop concepts, write scripts and copy.

You will also manage team members and interface directly with clients, as both a true player and leader, with the skills to delegate and approve work as needed. 

What You'll Do

  • You are going to drive a successful digital and content strategy for this client, including leading rollout creation and ideating. This means internally working with the rest of the team to execute rollouts and manage client platforms including TikTok, Instagram, Facebook, Twitter/X, and more in addition to IRL and experiential.

  • You'll assist the department head in managing overall agency/client relationship, providing strategic input while guiding our clients and teams towards the achievement of client objectives.

  • You'll help develop
    large scale marketing campaigns

for the client as well. Marketing campaigns cover everything from a single social media post, to large creator/influencer campaigns, to media-earning experiential events. This also means outlining, creating and designing compelling presentation / reporting materials.

  • You'll help refine internal systems and processes to help build teams, think strategically, and develop successful client-agency relationships. You will also help write/create weekly white papers for the client to review, outlining new tech, tools, social media news, cultural moments, and more.

  • You'll contribute to our hard working yet friendly company culture by engaging in and actively supervising team meetings, brainstorms and client calls/meetings.

    • Spend a lot of time "planning". This means talking to people: the clients, research team (if you have one) and your colleagues (designers, paid media specialists, website specialists, public relations, etc.).
    • Present plans to clients, launch your colleagues on your plan and then work with specialists to monitor the campaign's performance and optimize where possible.
    • Remain current on our audience's preferences and proactively suggest new campaigns.
    • Set KPI's and find ways to achieve them while problem solving.

  • More specifically, you will be helping present the following to the client on a regular basis:

    • Write/create briefs for the internal teams (creative)
    • Briefs must include human truths, fan truths, and/or brand truths, with data and links to back each strategic insight in.
    • Briefs also must include "Ways In" for the posting dates the clients gives to us
    • Ex: "How we insert ourselves into a cultural conversation like Valentine's Day from a strategic standpoint, aligning to the aforementioned truths

Minimum Requirements:

  • 6+ years of professional social media management, brand strategy, content creation experience, or similar (on the brand and/or agency side, with solid portfolio of work)
  • Ability to work in a fast-paced, entrepreneurial-type environment
  • Exceptional writing and research skills
  • Ability to work independently or with a team to meet deadlines
  • Excellent organizational skills and multitasking ability
  • Demonstrated experience developing a brand voice/strategy and building social audiences
  • Deep knowledge of social media best practices and current trends
  • Demonstrated analytical skills
  • Excellent oral, written, and interpersonal communication skills, including experience presenting to clients
  • Experience overseeing projects from inception to completion
  • Must excel at outlining, creating and designing compelling presentation and comprehensive reports.

What You're Good At

  • Problem solving is a must
  • Know how to keep clients happy and motivated
  • Excellent taste in art, culture, and media
  • Masterful multitasker
  • Confident and comfortable talking to brand teams and creatives
  • Understand and crush social media
  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Experience with implementation and optimization of Google AdWords campaigns.
  • Excellent verbal and written communication٫ analytical٫ and project management skills.

What You Know

  • Extensive knowledge of TikTok and the wider social media landscape
  • Up-to-date with digital technologies developments
  • Experience working in digital marketing and social media
  • Always up to speed on best practices and social trends
  • In depth knowledge of all Google Documents (and Word/Excel)
  • Hands on experience with online marketing tools and practices
  • Solid knowledge of web analytics tools such as Google Analytics
  • Some experience with Adobe Photoshop, Premier Pro, Adobe After Effects or similar