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Head of Consumer
13 hours ago
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
About Prestige
Founded in 2015 as a stand-alone global business unit (GBU), Unilever Prestige is now a leading global luxury beauty company and a powerhouse hub within Unilever. With a portfolio of nine authentic brands, Prestige has grown through consistent market-beating organic growth and strategic acquisitions. In 2024, Prestige reached €1.6bn in turnover, with ambitious goals to reach €3.5bn in organic growth and an additional €1.5bn through M&A by 2030—positioning us among the top five premium beauty players globally.
About the Role
The Head of Consumer & Market Insights – Prestige is the strategic insights partner for the Central and Brand teams. This role is responsible for embedding deep consumer understanding into brand strategy, innovation, and performance measurement to drive growth across our premium beauty portfolio.
Key Responsibilities
Strategic Insight Leadership
- Define and lead the Prestige CMI strategy in alignment with brand and business priorities.
- Translate complex data into compelling insights that influence brand positioning, innovation, and communication.
- Partner with senior stakeholders to define KPIs and track brand equity, consumer engagement, and campaign effectiveness.
Innovation & Brand Building
- Identify emerging consumer needs and macro trends to inform innovation and brand stretch opportunities.
- Guide concept development and testing to ensure consumer desirability and market fit.
- Champion the voice of the consumer in all brand-building activities.
Performance & Foresight
- Lead the development of performance dashboards, brand health tracking, and competitive intelligence.
- Use predictive analytics, social listening, and behavioural data to anticipate shifts in consumer behaviour.
- Provide foresight to inform long-term brand and portfolio strategy.
Team Leadership & Capability Building
- Lead and develop a high-performing CMI team.
- Build CMI capabilities across the Prestige organisation, including storytelling, data fluency, and agile research methods.
- Establish a Consumer Insights CoE for Prestige, ensuring the adoption of innovative methodologies, capability building and knowledge sharing across the portfolio.
- Create and embed a consumer first culture within Prestige, ensuring the consumer is at the heart of brand decision making and shaping strategies, driving a step change in how CMI is leveraged across the division.
Must-Have Skills & Experience
- Proven track record in senior CMI roles, ideally within premium beauty, luxury, or lifestyle categories.
- Ability to shape and influence brand and business strategy through insight.
- Deep passion for understanding consumers and translating insights into action.
- Strong command of qualitative and quantitative methodologies, including brand tracking, innovation testing, and U&A studies.
- Exceptional ability to craft compelling narratives and influence senior stakeholders.
- Experience leading and developing high-performing teams.
- Proven experience applying innovative research and testing methodologies, including the use of AI and digital tools.
- Comfortable working with data platforms, dashboards, and analytics tools.
Desirable Skills & Experience
- Familiarity with foresight tools and cultural trend mapping.
- Experience in agile research and innovation sprints.
- Proficiency in tools like Meltwater, Circana Unify+, Numerator or similar.
- Experience working in a global or multi-market environment.
- Strong track record of working with marketing, R&D, and commercial teams.
- Demonstrated ability to foster a culture of curiosity, experimentation and fast learning in an agile and entrepreneurial environment
Pay: The pay range for this position is $221,100 to $386,925, Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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