Director Social Media

2 days ago

King of Prussia, Pennsylvania, United States David's Bridal Full time $107,000 - $161,000 per year

Are you ready to become a dream maker at David's Bridal? We're in an exciting chapter of transformation, and we're looking for a visionary Director of Social Media to lead our brand into the next era. This is your chance to shape how millions connect with our brand across platforms, spark viral moments, and build a vibrant community both online and in-store. This hybrid role is based near our King of Prussia (KOP) office, with the flexibility to work remotely and join us in person 2–3 times a month. If you're passionate about fashion, special occasions, and creating unforgettable digital experiences, we want to meet you.

We Make Dreams Happen

The Director Social Media will lead brand development through social media strategy. They will support cross-functional campaigns and projects that build the David's Bridal brand equity amongst our consumer demographics. They identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions. Additionally, our Director Social Media will be current and tapped into pop culture and fashion trends brainstorming ways to take our brand viral. This role will also be responsible for creating community online and in retail markets to keep the brand connected to the customer.

Essential Job Functions

  • Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
  • Develops social media marketing plans and programs and directs promotional support.
  • Maintains online relations with customers by organizing and developing specific customer-relations programs.
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing
  • variances, and initiating corrective actions.
  • Delivers social media marketing department operational goals and requirements through scheduling and assignments to team members ensuring results are delivered as planned.
  • Maintains social media marketing staff by recruiting, selecting, developing, and managing employees.
  • Develops marketing staff by providing information, educational opportunities, and growth opportunities.

Education and Experience

  • Minimum 5 years of proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Physical Requirements:

  • Ability to communicate promptly and accurately via computer, telephone, or similar device with or without assistive technology
  • Ability to perform sedentary work

Travel Requirements:

  • 1 – 2 times/year or as needed

Now that we've popped the question, please say "I do".

Full Time Opportunity – A comprehensive benefits package is available.

  • Rewarding Environment and Competitive Pay
  • Generous Team Member Discount After First Pay Period
  • Dayforce Wallet – Get Paid Early
  • Health/Dental/Vision Insurance
  • 401K Program
  • Paid Vacation, Sick Days & Holidays
  • Pet Benefits

Love wins when love is for Everyone

Our mission at David's Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.

David's Bridal encourages applications from all qualified candidates. David's Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at or if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted with a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range 107k-161k is specific to the state this role is posted in and may not be applicable to other locations. At David's Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.

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