Senior Analyst Global Product Marketing

Requisition ID: 70208

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at

The team you will be a part of

At KitchenAid, we are passionate consumer advocates who observe, dream, invent, and design new solutions to make the kitchen a place of endless possibilities for people who love to cook. We operate in a consumer-centric, winning workplace culture and provide diverse global career opportunities. Our team creates high-performance, highly desired appliances with an unwavering focus on quality craftsmanship, disruptive technology, and timeless design. By combining our people, our products, and our winning spirit, we create an exciting career opportunity and a truly rewarding experience. The Product Marketing team works on category strategy, product development, and launch execution by having a consumer-first mindset. #LI-DD1

This role in summary

Currently, we are seeking qualified candidates for a Senior Analyst, Product Marketing to join the KitchenAid Small Domestic Appliance (SDA) organization based at our Global Headquarters in Benton Harbor, MI. This is a full-time, in-office, 5-day per week, Monday through Friday role. As a member of the KitchenAid team, you will support our pursuit to be the most broadly desired premium kitchen brand in the world. This position will assist in the development and execution of the product roadmap from idea generation to commercialization. The position will work collaboratively with engineering, design, brand, and regional marketing teams around the globe to ensure in-market success

A comprehensive relocation package is available to eligible candidates.

Your responsibilities will include

• Support the entire product marketing team in project-based activities such as competitive analysis, purchase order creation and management, and model creation submissions
• Assist the category or planning lead with projects and strategies, including innovation workshops, product launch events, and KPIs
• Facilitate the selection of leading ideas & concepts through a rigorous evaluation process
• Lead learning plans standardization, knowledge capture, and sharing
• Lead project charter organization and prioritization for evaluation
• Utilize the Whirlpool Product Development (WPD) process to drive projects from idea to commercialization
• Develop winning go-to-market launch plans
• Assist in category strategy creation, adoption, and execution
• 15-20% domestic and international travel

Minimum requirements

• Bachelor's degree
• 2+ years of experience in Sales, Marketing, Engineering, Procurement, Logistics, or Finance

Preferred skills and experiences

• Bachelor's degree in Marketing
• Global business experience
• Experience with product positioning and launching new products across integrated marketing campaigns
• Experience with consumer insights and defining marketing strategies to drive tangible business results
• Experience leveraging data and trends to generate insights and transform them into marketing strategies
• Experience with consumer-oriented product development processes
• Understanding of project management tools
• Experience working in effective project teams with familiarity of agile and lean principles
• Ability to plan and think strategically at a high level, but also develop tactical recommendations and execute them
• Ability to influence and lead others, including those outside of the Marketing function
• Ability to manage multiple projects simultaneously with a high degree of independence

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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