Product Marketing Manager-PIVC

The Product Marketing Manager-PIVC (Peripheral IV Catheters) is responsible for leading the development and execution of product marketing deliverables to support the platform's marketing and business objectives. This role requires a strong understanding of healthcare audiences and regulatory environments, along with the ability to translate complex clinical concepts and insights into clear and effective positioning to ensure that products resonate with target audiences and drive commercial success. The ideal candidate is a strategic thinker and skilled communicator who thrives in a collaborative, fast-paced setting.

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Key Responsibilities:

• Product Marketing Deliverables:

• Lead development of product marketing plans and deliverables, including behavior-based segmentation, customer personas, insights, brand positioning statements, benefit ladders, and differentiated claims, to support launches, drive adoption, and accelerate growth across key markets

• Craft clinically accurate, compelling value propositions that resonate with healthcare professionals, administrators, and patients in targeted regions
• Translate customer, competitive, and market data into actionable insights that guide product launches, adoption, and lifecycle management
• Lead development and validation of differentiated product claims in collaboration with legal, regulatory, and medical teams to ensure strategic alignment and compliance
• Equip regional partners with tools, training, and messaging frameworks to drive customer engagement and conversion
• Oversee the lifecycle of product messaging and positioning assets, ensuring timely updates and strategic relevance
• Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards.

• Team & Vendor Coordination:

• Manage product marketing timelines and workflows to maintain alignment with business priorities

• Lead cross-functional teams through the process of developing product marketing deliverables, leveraging outside agencies and consultants as necessary.

• Performance Analysis:

• Conduct message testing and market validation to ensure product positioning is compelling, differentiated, and actionable

• Collaborate with regional partners to monitor and evaluate content performance
• Leverage insights and commercial feedback to refine product marketing strategy, improve ROI, and enhance market impact.

• Cross-functional Collaboration:

• Collaborate with cross-functional partners to gather insights and ensure relevance and effectiveness of product positioning and messaging

• Ensure consistent product messaging across all customer touchpoints

Education and/ or Experience Required:

• Bachelor's degree in Marketing, Business, or a related field
• 3–5 years of experience in product marketing or a closely related role
• Exceptional writing, editing, and storytelling skills

• Strong grasp of core product marketing principles, including:

• Customer personas, behavior-based segmentation, and targeting

• Insight generation, brand positioning statements, and benefit ladders
• Creative briefs and messaging frameworks
• Differentiated marketing claims
• Proficiency with content management systems (CMS) and digital publishing tools
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Experience collaborating across cross-functional teams, including sales, product, and regulatory
• Applicants must be authorized to work for ANY employer in the US. We are unable to sponsor or take over sponsorship of employment Visa at this time.

At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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