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Marketing Manager, Advancement Communications – Marketing and Communications
3 weeks ago
The Marketing Manager, Advancement Communications will reside in the Division of Marketing Communications (DMC) and help coordinate and support comprehensive marketing and communications needs for the Division of University Advancement and overall University initiatives as necessary. Acting as the primary liaison between Advancement and DMC, this role will manage a wide range of marketing projects, with a special focus on development and alumni engagement. The Marketing Manager, Advancement Communications will lead marketing-style campaigns from concept through completion, including strategic planning, content creation, project management, website management and communications. The Marketing Manager, Advancement Communications will coordinate work with the Multimedia Content Creator and Asset Manager, Advancement Communications to provide brand aligned marketing products and coordination with allied staff in the Division of University Advancement.
DUTIES AND RESPONSIBILITIES:
Oversee marketing and communication projects with a focus on advancement. Define and execute strategy, content development, project management and reporting, as well as campus partner interactions, ensuring alignment with University brand efforts, major campaign messaging, and existing communications plans for relevant related Schools or Colleges, depending on the initiative. Act as the primary contact for Advancement and facilitate collaboration with the Division of Marketing and Communications.
Write and/or edit copy for various web and social platforms, tailored to alumni and community audiences. This includes managing messaging, proofreading, writing both long and short format stories, and ensuring excellent command of grammar and style.
Provide event-related marketing support, including creating event collateral materials, coordinating video and photography shoots, managing and writing website content, and ensuring design consistency.
Completes other duties as assigned.
REQUIREMENTS:
Minimum qualifications:
Bachelor's degree in Marketing, Communications, Writing, Journalism, English from an accredited institution and 3-5 years of work-related experience.
Experience including marketing and advertising, project management, social media strategy and content creation, copywriting and client management.
Preferred qualifications:
5-8 years of work- related experience.
Experience including marketing for higher education with an emphasis on advancement,fundraising, or alumni relations, developing digital advertising campaigns, familiarity with video production and organizing commercial photography shoots, website development and analytics.
Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
Superior writing and communication skills.
Strong problem-solving and planning capabilities.
Ability to manage multiple projects and meet deadlines.
Customer service oriented.
Deep understanding of social media strategies and tactics.
Ability to work collaboratively with various units across the organization.
Ability to establish and maintain effective working relationships with the University Community.
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.
APPLICATION INSTRUCTIONS:
Applicants are asked to submit a cover letter, resume, and contact information for three professional references.
Duquesne University was founded in 1878 by its sponsoring religious community, the Congregation of the Holy Spirit. Duquesne University is Catholic in mission and ecumenical in spirit. Motivated by its Catholic identity, Duquesne values equality of opportunity both as an educational institution and as an employer.
