Account Director

4 days ago

Arlington, Virginia, United States District Marketing Group Full time

The Account Director will oversee marketing plan implementation and tactical project management for key clients within the District Marketing Group portfolio to include the following client-facing tasks. The position also plays a key role within the District team as it relates to company communications and other promotional tasks, training and onboarding, and channel strategy management.

Duties/Responsibilities:


• Manages assigned client campaigns including budget, strategic marketing plan and tactical plan development and management.


• Manages client relationships including weekly calls, status updates and meetings.


• Ensures the on-time development, deployment and delivery of campaign materials and channel collateral (email, print and digital ads, video, direct mail).


• Works with outside partners to oversee digital and traditional media campaign placements, ad production and schedules including multiple audience/list updates, ad sets, creative development.


• Works with client to confirm, clean and manage lists and other database processing tasks with third-party vendor support.


• Develops and manages comprehensive digital marketing and email calendar and workbook for attendee campaigns, to include development of UTM links, updating performance tracking, identifying and tracking promo codes, and pivoting content and deployment dates as required.


• Develops and tracks production schedules for larger projects to include marketing plan development and presentation, core creative development and presentation, direct mail brochures, exhibit sales kits, etc.


• Helps to onboard, train and manage additional account team members.


• Performs other duties as assigned.

Required Skills/Abilities:


• Excellent verbal and written communication skills.


• Excellent interpersonal and customer service skills.


• Excellent organizational skills and attention to detail.


• Strong analytical and problem-solving skills.


• Ability to create, implement, and monitor budgets.


• Thorough understanding of principles and methods used to promote events and other products, memberships, etc.


• Willingness and ability to learn new skills, best practices, strategic and tactical marketing techniques and methods.


• Proficient with Microsoft Office Suite or related software.

Education and Experience:


• Bachelors degree in Business, Marketing or related field


• At least 15 years of experience in a related field.

Physical Requirements:


• Ability to work remotely (with technology and supplies provided by company) and willingness to attend in-person meetings as required.


• Ability to travel on an infrequent basis for out-of-town events and frequently for local client meetings.


• Prolonged periods of sitting at a desk and working on a computer.

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