Creative / Marketing Manager

2 weeks ago

White Bear Lake, Minnesota, United States HIGHWAY PRODUCTSPAVATI Full time

Summary:
The Creative Manager leads Pavati's in-house creative team while bridging strategy and execution across all visual and digital brand touchpoints. This role balances hands-on design expertise with team leadership, guiding workflows, print and digital production, social media, and campaign direction. The ideal candidate has evolved from a designer or creative producer into a leader who can inspire a team, maintain brand excellence, and ensure every project reflects Pavati's luxury and innovative identity.

Duties and Responsibilities:

  • Lead, mentor, and manage the in-house creative team while coordinating with offsite designers, photographers, and service providers.
     
  • Set priorities, assign tasks, and maintain accountability to achieve brand and project goals.
     
  • Oversee print production and maintain accurate inventory of vinyl and other materials for brand applications.
     
  • Guide the creative process from concept to completion, balancing hands-on design with high-level oversight.
     
  • Direct social media content and campaigns to ensure visual consistency, innovative storytelling, and audience engagement.
     
  • Oversee email marketing creative, including Mailchimp campaign design, segmentation, automation, and audience growth.
     
  • Manage WordPress content, imagery, and updates to maintain a visually consistent and high-impact web presence.
     
  • Organize creative workflows using to ensure efficient task prioritization and cross-department transparency.
     
  • Ensure all internal and external creative output aligns with Pavati's brand standards and aesthetic.
     
  • Monitor visual and cultural trends within the marine, luxury, and lifestyle markets to identify new creative opportunities.

Requirements

Qualifications:

  • Advanced understanding of creative production pipelines for both digital and print.
     
  • Skilled in Adobe Photoshop and Illustrator for hands-on design work.
     
  • Proficient in WordPress, Mailchimp, and
     
  • Strong knowledge of color theory, typography, graphic design, illustration, and photographic composition.
     
  • Experience managing and mentoring creative teams, with the ability to balance leadership and hands-on execution.
     
  • Excellent organizational, communication, and project management skills.
     
  • Ability to maintain brand consistency across all touchpoints while driving innovation and creative excellence.

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