Vice President of Growth Marketing

Job Overview

The Vice President of Growth Marketing is responsible for the company's overall user growth, revenue growth, market expansion, and optimization of customer acquisition efficiency. Through data-driven approaches, iterative experimentation, and cross-channel growth strategies, this role aims to achieve scalable user acquisition, improved retention, and maximized customer lifetime value (LTV). This position holds core responsibility for the company's growth trajectory and revenue targets. Core Responsibilities

Growth Strategy and Business Objectives

Develop the company's medium-to-long-term growth strategy (user growth, revenue growth, market penetration)

Responsible for key growth metrics such as CAC, LTV, ROI, ARPU, retention rate, and conversion rate

Translate company strategy into actionable growth plans and quarterly targets

User Acquisition and Channel Growth

Manage a multi-channel growth system: Paid Ads, SEO, Content, Affiliate, Partnership, Influencer, Web3 Community

Optimize customer acquisition cost (CAC) and scale high-ROI channels

Build a sustainable and scalable customer acquisition model

Product Growth and User Lifecycle Management

Collaborate with the product team to drive Product-Led Growth (PLG)

Improve user Activation, Engagement, Retention, and Monetization

Optimize the user conversion path (Funnel Optimization) and reduce churn rate

Data-Driven Growth and Experimentation System

Establish an A/B Testing and Growth Experimentation Framework

Monitor growth data dashboards (GA4, Mixpanel, Amplitude, Looker)

Optimize growth strategies based on data insights and continuously drive experimental iterations

Brand Growth and Market Expansion

Balance Performance Marketing and Brand Growth

Drive international market expansion (GTM Strategy, Localization, New Market Entry)

Build long-term brand equity and user trust

1. Cross-Departmental Collaboration (Growth x Product x Sales x RevOps)

Collaborate closely with sales, product, customer success, operations, and finance teams

Drive Revenue Growth, Upsell, Cross-sell, and Expansion Revenue

Optimize growth and revenue synergy mechanisms

Team Building and Budget Management

Build and manage a growth marketing team (Performance, Lifecycle, CRM, SEO, Data, Partnerships)

Manage the growth budget (Marketing Spend) to ensure a high ROI

Cultivate a growth mindset and improve team execution

Key Performance Indicators (KPIs / Metrics Ownership)

User Growth Rate

Customer Acquisition Cost (CAC)

Customer Lifetime Value (LTV)

Retention Rate

Monthly Active Users (MAU) / Daily Active Users (DAU)

Revenue Growth Rate

Channel ROI / ROAS

Paid Conversion Rate

Churn Rate

Qualifications

Experience Requirements

20+ years of experience in growth marketing / digital marketing / Growth Strategy Experience

15+ years of experience managing high-performing growth or marketing teams

Experience in SaaS, FinTech, Crypto, Web3, e-commerce, and internet platforms is preferred.

Proven track record of successful 0→1 or 1→10 scaling growth.

Skills and Abilities (Core Skills)

Growth and Data Capabilities

Proficient in growth models (AARRR, PLG, Growth Loop)

Familiar with growth tools (Google Analytics, HubSpot, Mixpanel, Segment, SQL)

Strong data analysis and business modeling skills

Marketing and Technical Capabilities

Performance Marketing (Meta, Google, TikTok, Programmatic)

Lifecycle Marketing (CRM, Email, Push, Automation)

SEO / Content / Influencer / Affiliate / Partnership

Leadership and Strategy

Strategic thinking + strong execution ability

Cross-functional communication and executive-level decision-making skills

Ability to drive results in a high-growth, fast-paced, and resource-constrained environment