Head of Growth Marketing

1 week ago

Capon Bridge, West Virginia, United States Remotely Talents Full time $4,500 - $5,500
Position Summary

Our client is a venture-backed auction platform startup founded by an entrepreneur who previously sold a major company for over $1 billion. With 2+ years of development behind them and a strong global team of developers and designers, they are now preparing for a soft launch in January 2026 in the collectibles market.

They are seeking their first marketing hire a Growth Marketing Manager who will own and optimize full-funnel performance. This role is both strategic and hands-on, starting as an individual contributor and evolving into a team leadership position as the company scales. You will be responsible for go-to-market planning, paid acquisition, retention, and analytics, ensuring every marketing dollar is maximized for growth.

Key Responsibilities

Strategy & Execution

- Develop and lead a comprehensive go-to-market strategy for the soft launch and subsequent global expansion.

- Design, test, and scale multi-channel campaigns (Meta, Google, email, social media).

- Build and maintain a marketing roadmap aligned with launch milestones.

Performance Marketing & Analytics

- Own and optimize growth metrics: ROAS, CAC, LTV, MER, AOV, CTR, CVR, churn.

- Create performance dashboards (GA4, Data Studio, attribution tools) to track KPIs in real time.

- Drive structured A/B testing for ads, creatives, funnels, and landing pages.

- Detect performance bottlenecks early and work with tech, CRO, and operations teams to resolve them.

Team Building & Leadership

- Act as the first marketing leader, later building a team of paid media, social, and email specialists.

- Oversee implementation staff in the Philippines, ensuring execution and quality.

- Define clear KPIs and coach junior team members as the team grows.

Cross-Functional Collaboration

- Collaborate with the founder (US-based) and operations lead (UK) — requiring some overlap with US working hours for auction monitoring.

- Partner with product and design teams to ensure aligned messaging, creatives, and user experience.

- Uphold a professional brand presentation across all marketing channels.

Required Qualifications

- 5+ years in growth/performance marketing (SaaS, e-commerce, marketplace, or digital products).

- Proven expertise in paid media buying, funnel optimization, and retention strategies.

- Strong analytical skills with experience using data to guide decisions (ROAS, CAC, LTV).

- Demonstrated success in delivering measurable growth across acquisition and retention.

- Self-starter comfortable with startup environments, capable of working independently.

- Excellent communication and coordination skills across multiple time zones.

Nice to Have (Not Mandatory)

- Experience with auction platforms, collectibles, or niche marketplaces.

- Prior experience building and managing distributed marketing teams.

- Background in launching consumer-facing digital products from beta to scale.

What We Offer

- Competitive compensation: $4,500–$5,500/month (negotiable based on location & experience).

- Paid time off: 10 vacation days + US bank holidays

- Work directly with a proven founder and be part of a venture-backed startup at a critical growth stage.

- Remote-first culture, with preference for Europe or LATAM time zones.

- High-impact role: shape and lead the marketing strategy, execution, and team growth from day one.

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