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Director of Growth Marketing

8 hours ago

San Francisco, California, United States ThirdLove Full time

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra'el Cohen, thought that was outdated too — so, in 2013,  they created ThirdLove — a third, better option, which doesn't force us to choose between being sexy or comfortable. 

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees' real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is  inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we'd love to hear from you.

What We Are Looking For

ThirdLove is seeking an exceptional, results-driven Director of Growth Marketing to own and execute our customer acquisition and growth strategy. This is a critical leadership role responsible for scaling our brand efficiently by converting high-value prospects into loyal customers. You will serve as the architect of our performance marketing ecosystem, driving significant revenue growth and maximizing ROI across all paid channels.

What You Will Own And How You Will Make A Difference 

As the leader of paid media, you will own the media spend P&L and be accountable for delivering growth while maintaining efficiency. Your key responsibilities and impact include:

Strategic Vision: Architect the annual and quarterly paid media strategy, owning the end-to-end planning, forecasting, and budgeting to deliver on company revenue and profitability goals. You will be the primary steward of our Customer Acquisition Cost (CAC), Conversion Rate (CPA), and overall ROI.Channel Innovation & Expansion: Lead the identification, testing, and scaling of best-in-class digital strategies across a diverse media mix, including Paid Social (Expert-level Meta/TikTok), Youtube, Pinterest, SEM/Shopping and SEO, Mobile Marketing, CTV and emerging platforms.Performance & Optimization Mastery: Implement a rigorous, data-driven learning agenda, overseeing daily/weekly optimizations, testing, and automation levers to drive continuous improvement, increase personalization, and maximize spend efficiency.Measurement: Champion sophisticated measurement approaches, including Multi-Touch Attribution (MTA), Incrementality Testing, and Media Mix Modeling (MMM), to accurately gauge channel value and inform investment decisions.  Manage tool and vendor relationship with partnership across ecommerce, CRM and finance teams.Creative as a Performance Engine: Partner closely with the Creative team to establish a high-velocity creative testing pipeline, leveraging creative diversification as a primary lever for performance gains. Develop a process and pipeline with AI tools for creative assets.  Team & Agency Leadership: Drive performance with external agencies while building a roadmap to strategically bring key competencies (e.g., specific channel expertise, creative optimization) in-house to enhance ownership and speed.Cross-Functional Executive Collaboration: Serve as a key leader within the organization, collaborating with the eCommerce, CRM, Creative, Merchandising and Brand teams to ensure paid efforts are fully integrated into the broader customer journey and brand narrative.

You Have

You are a strategic operator, an innovative leader, and a P&L owner.

Experience: 12+ years of progressive, hands-on experience in performance-focused paid marketing roles, with full end-to-end ownership of large-scale budgets and multi-channel strategies, ideally within a D2C/eCommerce environment.Platform Expertise: Proven mastery of the core acquisition platforms, evidenced by an expert-level command of Meta Ads Manager and Google Ads (Search, Shopping, Performance Max). CTV platform management is a plus.Technical Acumen: Deep understanding of the modern AdTech ecosystem, including the levers of automation, machine learning, and audience targeting that drive efficiency and personalization at scale.Data-Driven Leadership: Proficient in communicating complex strategies, data insights, and results clearly and articulately to the Executive team and other stakeholders.Influence & Initiative: Possess a proven ability to influence cross-functionally, championing process improvements and taking full responsibility for actions and outcomes. You are self-directed, proactive, and generate activity under your own initiative.Creative Insight: A demonstrated understanding of how to leverage creative testing and diversification as a critical performance lever, moving beyond just bidding and targeting strategies.

ThirdLove Offers You

  • Competitive salary + equity
  • Medical/Dental/Vision insurance
  • Paid parental leave
  • Flex time off
  • Discounted and free products

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

Compensation

160-200K annual base salary