Director, THC Beverages
1 week ago
About The Role
Total Wine & More is seeking a
Director, THC Beverages
to lead the strategic vision, growth, and operational execution for our THC beverage category. In this role, you will own category leadership, from market strategy to supplier negotiations while ensuring compliance in a complex and evolving regulatory environment. You will set the long-term roadmap for category growth, lead cross-functional execution, drive innovation and represent Total Wine & More as the industry leader in this emerging space. You will report to the Sr. Director, Merchandising.
You will
- Lead and develop a high-performing team implementing efficient processes and fostering a culture of accountability and collaboration to support key functions and accelerate business growth.
- Set the strategic direction for the THC beverage category, establishing growth plans, assortment strategies, and competitive positioning to drive sales, margin, and customer engagement.
- Lead supplier strategy and negotiations, building high-value partnerships and securing market-leading costs, exclusive products, and differentiated assortments.
- Serve as the enterprise subject matter expert on THC beverages, advising senior leadership, influencing corporate strategy, and representing the category in executive discussions.
- Navigate and oversee compliance across multiple states, partnering closely with Legal and Regulatory teams to ensure all sourcing, labeling, and marketing activities meet local requirements.
- Guide innovation and product development, leveraging consumer insights, trend analysis, and market research to shape future assortments and private-label opportunities, while partnering closely with supply chain and manufacturing teams to ensure feasibility, efficiency, and speed to market.
- Drive cross-functional execution with Supply Chain, Marketing, Store Operations, and Digital teams to launch and support products, promotional campaigns, and educational initiatives.
- Oversee category performance through analytics and KPI tracking, identifying opportunities, and leading course corrections to achieve financial goals.
You will come with
- Bachelor's degree in Business, Marketing, or related field; advanced degree preferred.
- 10+ years of experience in buying, category management, or vendor management, with a strong track record of building new categories and managing complex product portfolios. Experience collaborating with manufacturing partners to optimize product development and execution is a plus.
- Experience in emerging industries such as beverage alcohol, cannabis, or other regulated consumer goods.
- Demonstrated success in leading large-scale negotiations and delivering measurable business results.
- Deep understanding of regulatory considerations in multi-state or highly regulated markets.
- Strong leadership and communication skills with the ability to influence across all levels of the organization.
- Strategic mindset with proven analytical, problem-solving, and decision-making skills.
- Ability to thrive in a fast-paced, evolving category with high visibility and growth potential.
We offer
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
- & More
Grow with us
Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at
Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.
Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
Pay Range:
$143,100-$235,200 Annually
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