Vice President Marketing

Job Details
Job Location:    Corporate Headquarters - Prairie du Sac, WI
Position Type:    Full Time
Education Level:    Graduate/MBA Degree
Salary Range:    Undisclosed
Travel Percentage:    Up to 25%
Job Shift:    M-F; 8 am - 4:30 pm
Job Category:    Executive

Description

POSITION OVERVIEW: Leads the Marketing & Innovation team in planning and executing Mueller Sports Medicine's (MSM) Marketing and Innovation vision, objectives, strategies, and tactics.  Manages the innovation process from pre-ideation through commercialization. Coaches cross functional team of marketers, engineers, designers, e-commerce staff and end-user experts working with all functions across the company daily to ensure continuously improving, industry-leading innovation output.

POSITION FUNCTIONS

40%    Leadership and Management

• Act as a key member on the Executive Committee, leading all marketing, e-commerce and innovation strategic planning, resourcing and ensuring thorough execution.
• Lead all aspects of the marketing department, including consumer, professional, integrated, creative and insights areas.
• Lead all aspects of the Innovation program from pre-ideation to idea qualification through development and to commercialization.
• Manages with excellence, utilizes resources efficiently, and develops talent.
• Direct marketing strategy and tactics to achieve sales and marketing objectives.
• Work closely with management, other functions and outside resources to analyze ROI and align marketing efforts with sales goals.
• Produce and monitor an annual budget.
• Prepare specific marketing and advertising budgets, manage to ensure funds are appropriately spent.
• Review and develop marketing related company policies.

30%    Innovation

• Oversees and directs the work of the global Innovation staff across all MSM product lines.
• Oversees the development and management of Renovation, Innovation and Invention to ensure a robust pipeline of innovation for two launch windows each calendar year across multiple channels. Including building strong relationships and collaborative innovation strategies with key suppliers.
• Creates and manages end-user panels for ATCs, athletes and mass market consumers plus new emerging segments such as e-sports, industrial athletes, and other unique segments. 
• In conjunction with the CEO, President and Legal Counsel, develops and partners on intellectual property strategy that maximizes protection for MSM innovation in the marketplace.
• In conjunction with the CEO and President, maximizes the use of the M-Center to highlight innovation to key stakeholders.
• Advises management on effective brand strategies.

30%    Advertising, Branding, Digital, Insights & Social Media

• Oversee development of marketing collateral including on-line material, in-store POS material, packaging, brochures, videos, presentations, promotional materials, and trade show graphics.
• Lead insight mining to deeply understand the consumer and end-user targets, utilizing behavioral science and modern techniques.
• Measure target markets and demographics and apply insights to ongoing branding, innovation and marketing efforts.
• Lead e-commerce strategy and execution for core products, premium products in both 1P and 3P as well as , driving significant year-on-year growth.
• Partner with Sales to develop categories at retail and sell - in both new products and existing incremental volume.
• Grow Mueller's technology infrastructure for marketing (e.g. tools for content management, localization).
• Direct and manage outside contractors to ensure their work aligns with Mueller's strategy, on time and on budget.
• Direct and manage promotions using evidence-based ROI and performance measurement.
• Direct, execute, and monitor social media & digital strategy.
• Analyze Mueller's marketing strengths and weaknesses vs. its competition.
• Support new product launches, including marketing programs, new packaging, trade releases, and product data sheets.
• Direct and manage press releases and other public relations opportunities.
• Define unique brand positioning and execute branding strategy (company-wide, market-specific, and product-specific).
• Lead branding across all mediums, including industry trade shows.

NA    Other duties as assigned to meet the needs of the organization.

Position Functions for this position consist of all items listed under any category that make up 5% or more of the position duties. This position description is subject to change without notice.

Qualifications

MINIMUM QUALIFICATIONS: 

• Bachelor's degree in marketing, business, or other related field or an equivalent combination of education and experience sufficient to perform the position functions of the job.
• 15 or more years of relevant agency, marketing, innovation, sales or other related experience.
• 10 or more years of progressive marketing leadership and management experience.
• 5 or more years of e-commerce leadership experience, specifically
• Recent experience with localization and internationalization marketing.
• Demonstrated success at marketing retail products to physically active consumers.
• Demonstrated knowledge of retail (mass-market, sporting goods, pharmacy) markets and understanding of Nielsen/IRI/ACV data.
• Significant experience with in-store marketing campaigns, promotions and digital promotions.
• Significant experience with a variety of innovation concepts, practices, and procedures.
• Compliance with the Mueller Quality Management Systems and current regulatory requirements.

PREFERRED QUALIFICATIONS

• Marketing experience with a medical or sporting goods product company.
• Direct to consumer and DRTV experience.
• Ability to speak/write multiple languages.

REQUIRED SKILLS

• Exercises judgment within broadly defined practices and policies.
• Makes sound decisions based on analysis, discussion, experience and judgment.
• Develop and coach associates to achieve their personal success.
• Demonstrated team player with active participation in meetings.
• Demonstrated success in planning and accomplishing goals.
• Proven ability to think creatively and innovatively.
• Selects, evaluates, and engages team members.
• Demonstrated strategic thinking mindset.
• Strong planning and project management skills.
• Strong ability to transition efficiently from working independently to working collaboratively.
• Anticipates emerging and future trends accurately based on broad knowledge and perspective.
• Excellent written and verbal communication skills, with ability to communicate at all levels of the organization including with the board.
• Communicate a vision and providing motivation and direction to team members.
• Ability to stay current with international variances in cultural and legal issues.
• Develops and maintains interpersonal relationships.
• Expert organizational and problem-solving skills, attention to detail, and the ability to balance multiple priorities.
• Advanced use of Microsoft products, including Word, Outlook and Excel, and related industry applications.
• Creates focus and eliminates roadblocks for team members.
• Develops and manages a budget.
• Valid driver's license.

Responsible to appropriately protect the confidentiality, security, and integrity of the organization's systems and data as well as client data.

PHYSICAL REQUIREMENTS: While performing the duties of this job, the team member is required to have ordinary ambulatory skills; ability to stand or sit, bend or stoop, and manipulate (lift, carry, move) light weights of up to 10 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate office equipment and read. The team member frequently is required to sit, reach with hands and arms, talk and hear. Position requires frequent typing. Position requires regular (40%) business travel, including operation of a motor vehicle.

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