Marketing and Growth Manager

4 hours ago

Raleigh, North Carolina, United States Trig Modern Full time

Job Overview

We are small local business seeking a dynamic and innovative Marketing and Growth Manager to lead our marketing initiatives and drive sustainable business expansion. In this role, you will craft compelling strategies that elevate brand visibility, engage target audiences across multiple channels, and accelerate revenue growth. Your expertise will be instrumental in developing integrated marketing campaigns, optimizing digital presence, and harnessing data-driven insights to maximize impact. This is an exciting opportunity for a proactive individual passionate about shaping brand stories and delivering measurable results in a small team environment.

Duties

  • Develop and execute comprehensive multichannel marketing strategies that align with company goals, including digital marketing, content marketing, social media marketing, and print advertising.
  • Lead SEO efforts to improve organic search rankings, increase website traffic, and enhance online visibility using keyword research, on-page optimization, and backlink strategies.
  • Manage advertising sales initiatives by creating compelling ad campaigns across platforms such as Facebook Advertising, Google AdWords, and other digital ad networks.
  • Oversee marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement through targeted email marketing and analytics.
  • Conduct market research to identify trends, analyze competitors, and uncover new opportunities for growth within B2B (business-to-business) markets and e-commerce channels.
  • Collaborate with product management teams to develop go-to-market strategies for new offerings, ensuring alignment with brand messaging and customer needs.
  • Utilize analytics tools like Google Analytics to monitor campaign performance, generate insights, and optimize marketing efforts for maximum ROI.
  • Create engaging content for various platforms including websites built on WordPress or HTML-based pages, social media posts, email newsletters, and print materials.

Skills

  • Proven expertise in SEO techniques and tools to enhance online presence.
  • Strong knowledge of social media marketing platforms such as Facebook, LinkedIn, Twitter, and Instagram.
  • Experience with multichannel marketing strategies integrating digital advertising, content creation, email marketing, and print advertising.
  • Proficiency in advertising sales tactics utilizing Facebook Advertising and Google AdWords for targeted campaigns.
  • Skilled in digital marketing tools including Adobe Creative Suite (Photoshop, Illustrator), marketing automation platforms, Google Analytics, and WordPress.
  • Ability to develop compelling content through copywriting that resonates with diverse audiences across B2B markets.
  • Familiarity with HTML coding basics for website updates or landing page modifications.
  • Expertise in research methodologies to gather market intelligence and customer insights.
  • Strong analytical skills to interpret data from analytics platforms and adjust strategies accordingly.

Job Type: Full-time

Pay: $55, $75,000.00 per year

Benefits:

  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off

People with a criminal record are encouraged to apply

Work Location: In person

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