Social Media Content Producer

Suffolk University is looking for a creative, enterprising, and highly collaborative Social Media Content Producer to support the University's social media presence across platforms. This hands-on role is ideal for a digital storyteller who excels at capturing real-time moments, creating engaging content, and elevating the voices and experiences of the Suffolk community.

Reporting to the Associate Director of Social Media Marketing & Project Management, the Content Producer will create platform-specific content, including through event coverage, manage daily publishing and content calendars, support community engagement, and help bring Suffolk's brand and mission to life through compelling social storytelling.

THE ORGANIZATION

Suffolk's Division of Communications, including its offices of Marketing & Communications and Public Affairs, consists of professional strategists, storytellers, writers, designers, and multimedia producers offering a depth of expertise in a variety of media. We tell the story of the University across a range of audiences and media, producing everything from news and feature pieces to long and short form videos, collateral and advertising, and web and social media content that build reputation and drive enrollment.

SUMMARY OF POSITION

The Social Media Content Producer will be Suffolk's on-the-ground content creator—jumping into events around campus, capturing behind-the-scenes moments, and spotlighting the people, stories, expertise, and impact of the University. The Content Producer will work closely with the Associate Director to turn strategy into daily content that resonates with students, faculty, alumni, and prospective audiences. The person in this role will conceive, shoot, edit, post, and engage—keeping a pulse on trends while amplifying the stories that make Suffolk so distinctive.

This role is ideal for someone who thrives in fast-paced environments and is energized by real-time content creation, student-centered storytelling, and building authentic digital communities.

KEY RESPONSIBILITIES

• Capture real-time moments around campus including student life, alumni success stories, faculty expertise, program excellence, innovations on campus, and University events as they happen.
• Create platform-native content for Instagram, TikTok, YouTube, Facebook, and LinkedIn including video, photography, motion graphics, and short-form storytelling, including shooting and editing short videos.
• Attend campus events, student activities, and major University milestones to capture and produce content that feels lively and authentic.
• Partner with students, faculty, staff, and campus partners to find fresh stories and translate them into compelling social posts.
• Collaborate closely with Communications Division colleagues and other University partners to ensure cohesive storytelling and maximize cross-promotion opportunities across channels.
• Maintain and contribute to a living, evolving content calendar that reflects campus energy and institutional priorities.
• Lead and mentor student content creators, helping them develop concepts, generate content, and bring an authentic student perspective to our channels.
• Edit dynamic, social-optimized videos for performance, including Reels and TikToks that showcase Suffolk's people and impact.
• Write clear, engaging captions that fit Suffolk's voice and match the tone of each platform.
• Stay plugged into social media trends—from audio clips to emerging storytelling styles—and recommend new approaches to keep Suffolk's channels fresh.

Platform Management

• Manage daily posting across platforms with an eye toward timeliness and audience engagement.
• Support platform health by monitoring performance, ensuring brand consistency, and surfacing opportunities that help us grow our digital community.
• Monitor comments, messages, tags, and community interactions across platforms, flagging potential University issues that require attention.
• Support social media policy implementation and help elevate social best practices across campus partners.
• Track and report on engagement metrics, content performance, and audience trends.

QUALIFICATIONS & REQUIREMENTS

• 3-5 years of experience in social media production, content creation, or digital storytelling (higher education experience is a plus).
• Demonstrated ability to create compelling short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Strong writing, editing, and visual storytelling skills.
• Proficiency with social media management tools and basic analytics.
• Experience capturing photo and video content (including mobile-first production).
• Ability to work collaboratively, manage multiple projects, and pivot quickly in a fast-paced environment.
• Passion for creativity, community-building, and student-centered storytelling.
• This role requires occasional evening and weekend work to capture content and support social coverage for university events.

Salary: $60, $100,000.00