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Senior Analyst, Marketing Planning and Strategy
7 hours ago
What you'll do...
Senior Analyst,Industry Marketing
ABOUT WALMART CONNECT
At Walmart Connect, we connect brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. We're redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart's closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.
WHAT WE ARE SEEKING
As a Senior Analyst, Industry Marketing, you will support the strategy, planning, and execution of impactful marketing experiences that elevate Walmart Connect's brand and drive engagement with advertisers and partners. Reporting to a Senior Manager you'll collaborate closely with cross-functional teams to deliver high-quality events, storytelling initiatives, and operational plans aligned to business goals.
JOB RESPONSIBILITIES
Support the strategic planning and execution of Walmart Connect's portfolio of internal events.
Partner with the Senior Manager to help define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
Lead the execution of assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met.
Collaborate with cross-functional partners including Sales, Marketing, Communications, Product Marketing, Media Insights, and others to ensure programming and storytelling support strategic priorities.
Build and manage detailed project plans, timelines, and workflows to support seamless event execution.
Work closely with Brand & Content Strategy and Creative teams to support cohesive, narrative-driven event experiences and consistent brand identity across activations, collateral, and digital touchpoints.
Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
Manage registration, attendee communications, rooming lists, itineraries, and on-site operational details.
Support on-site execution by coordinating vendors, assisting leadership, welcoming guests, and helping resolve real-time issues.
Contribute to post-event surveys, reporting, and performance insights to measure impact and inform future planning.
Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager.
Document learnings and identify opportunities to streamline processes and improve future experiences.
Always act in accordance with Walmart values and our everyday low-cost ethos.
REQUIREMENTS
3-5 years of experience in industry marketing, event marketing, or large-scale event execution
Experience supporting or leading high-visibility, client-facing or executive-level events
Exposure to media, advertising, retail media, or technology industries
Strong project management and organizational skills with attention to detail
Ability to translate strategy into clear execution plans
Experience working with vendors, budgets, and operational logistics
Strong written and verbal communication skills
Comfortable working in a fast-paced, highly collaborative environment
Ability to build effective working relationships across cross-functional teams
Willingness to travel for on-site execution
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $84, $156,000.00
San Bruno, California US-08848: The annual salary range for this position is $91, $169,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in business or related area OR 2 years' experience in business or related area.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
