Associate Director, Integrated Marketing

ABCD & Company (ABCD) is an award-winning, full-service marketing and events transformation agency that reimagines the way organizations approach marketing and events—thinking brand, big, and bold. As a market leader with premier, best-in-class opportunities across the U.S. and U.K., ABCD executes unforgettable experiences and groundbreaking marketing and advertising solutions that solve problems, shape culture, and redefine possibilities.

Headquartered in the D.C. metro area and ranked #779 on the Inc. 5000 list of the fastest-growing private companies in America, ABCD is a trusted partner to Fortune 500 companies, institutions, think tanks, cultural powerhouses, and global brands. The agency has built a reputation for delivering transformative impact that bridges industries, captivates audiences, and drives measurable results.

The Associate Director, Integrated Marketing & Communications ensures the flawless execution of marketing and advertising projects, from initial planning to final delivery. This individual will act as the primary liaison between clients and internal teams, manage project timelines, budgets, and scopes, and contribute to the agency's growth goals by maintaining high client satisfaction and supporting new business development efforts.

Position Overview:

The Associate Director, Integrated Marketing & Communications, is the operational and strategic anchor of the marketing department. This role manages the team, oversees full-funnel campaign development, ensures excellence across earned, paid, and owned media channels, and serves as a cross-functional integrator between content, digital, social, creative, and events.

This individual combines strategic marketing expertise with project oversight and people leadership—ensuring campaigns are delivered on time, on budget, and with measurable impact. The Associate Director also guards quality, strengthens workflows, and upholds brand integrity across all ABCD and client initiatives.

Key Responsibilities:

Strategic Campaign Development:

• Architect full-funnel integrated marketing campaigns across paid, earned, owned, and experiential channels.
• Translate client objectives, research, and insights into channel strategies, briefs, content plans, and KPI frameworks.
• Oversee message development, creative platforms, performance storytelling, and campaign narratives.

Team Leadership & Management:

• Manage daily workflows and prioritization for team roles.
• Provide approvals, creative direction, quality control, and coaching to elevate team performance.
• Serve as an escalation point for client challenges, timeline risks, or cross-department misalignment.

Project & Portfolio Oversight:

• Ensure campaigns and deliverables are executed with clarity, accuracy, and strategic alignment.
• Oversee timelines, scopes, and work plans across multiple client portfolios.
• Partner with the team to ensure client satisfaction, retention, and campaign impact.

Performance, Analytics & Optimization:

• Review digital dashboards, social reports, email metrics, SEO data, and campaign analytics to guide optimization.
• Produce performance summaries and insights for clients and internal stakeholders.
• Introduce new tools, trends, and methodologies to improve efficiency and results.

Cross-Functional Integration:

Partner with Creative, Events, Marketing, Ops and Leadership teams to ensure seamless execution of integrated campaigns.

Coordinate workflow between production, design, social, content, digital, and client services teams.

Operational Excellence:

Develop SOPs, QA processes, staffing plans, and decision trees that guide project flow and approvals.

Improve systems, tools, and workflows to enhance efficiency and reduce bottlenecks.

Note: This list is not exhaustive and may evolve based on business needs.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• 6–8 years of agency or integrated marketing experience, with demonstrated leadership responsibilities.
• Proven ability to manage teams and deliver integrated campaigns across channels.
• Strong writing, analytical, organizational, and project management skills.
• Experience with tools such as Wrike, Sprout Social, analytics platforms, and paid media managers.
• Ability to thrive in a fast-paced, deadline-driven environment.

Preferred Qualifications:

• Experience with earned media, message development, and crisis communications.
• Understanding of experiential marketing and cross-channel consumer journey mapping.
• Experience in purpose-driven marketing, storytelling, or social impact campaigns.

About ABCD & Company:

At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners' brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it's the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work. As a minority-owned company, our mission is to empower marginalized voices that aren't often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person's identity. We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns. We have decades of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.