Marketing and Sales Director

2 weeks ago

Fort Wayne, Indiana, United States Gardant Management Solutions Full time

Responsibilities:

  • Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
  • Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
  • Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
  • Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
  • Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
  • Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
  • Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
  • Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Requirements:

  • Associates Degree preferred
  • Valid Driver's License
  • 3+ years previous sales, marketing, or community outreach required
  • Assisted/Supportive Living experience preferred
  • Exceptional communication and interpersonal skills
  • Strong closing skills
  • Ability to analyze market trends and make data-driven decisions

Benefits:

  • Unlimited growth opportunities
  • Medical, dental, and vision benefit packages available
  • Work-life balance | Paid Time Off
  • EAP & Maven family planning program
  • 401(k) employer match biweekly
  • Self-service payroll
  • Daily pay options available

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