Associate Manager, Wine Club and eComm

Job Description

Company Summary

We're the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we're driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we're the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more drive industry-leading growth for us today. But we're just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary 

 We are seeking an experienced and dynamic Wine & Spirits Club and E-Commerce Associate Manager to oversee and grow our exclusive wine and spirits club and our sales within the digital space. This individual will be assisting club managers with the managing of club memberships, driving sales, enhancing communication with club members, working on digital sales engagement projects to garner sales, and ensuring that members receive a personalized, white-glove service experience. This role will play a key part in increasing membership, managing special releases, and allocating select products to key consumers. The ideal candidate will a deep passion for wine or spirits, and a keen focus on enhancing the overall club experience and sales within ecommerce.  They will have a strong sales focused approach.

Key Responsibilities:

• Club Membership Management:

  • Work on wine and spirits club memberships, ensuring a seamless sign-up, retention, and renewal process.

  • Implement strategies to increase club membership, focusing on attracting new members while maintaining strong relationships with existing ones.

• Sales & Revenue Growth:

  • Drive sales efforts through targeted promotions, special offers, and seasonal campaigns aimed at both current and potential club members.

  • Drive Sales efforts through ecommerce initiatives.

  • Monitor KPIs related to Average Order Value (AOV), membership retention, and overall sales performance. And provide solutions and opportunities for any gap solving needs up through leadership.

  • Work closely with the marketing and sales teams to identify opportunities for upselling, cross-selling, and exclusive product offerings.

• Club Communication & Engagement:

  • Execute clear and compelling communication strategies to keep members engaged, informed, and excited about the club, including newsletters, emails, and social media.

  • Provide ongoing updates about special releases, new offerings, limited-edition products, and club member-only events.

  • Serve as a back-up point of contact for club members, addressing any inquiries, concerns, or special requests in a timely and professional manner.  First point of contact is the Loyalty Concierge; and therefore this role will work in tandem with said Concierge.

• Special Releases & Allocations:

  • Coordinate the release and allocation of special or limited-edition products to high-value members, ensuring fair distribution and a seamless experience for those receiving exclusive offerings.

  • Work closely with the product and procurement teams to forecast inventory needs for special releases and new product introductions.

• Client Care & Personalized Service:

  • Collaborate with the Client Care and Loyalty Coordinators to provide members with exceptional, personalized service. This includes offering bespoke recommendations, ensuring personalized touches in all communications, and facilitating special requests.

  • Oversee the coordination of exclusive events or tastings, ensuring every detail is tailored to the preferences and needs of the club members.

• Reporting & KPIs:

  • Regularly report on membership growth, sales trends, and key performance indicators (KPIs) such as AOV, member retention, and customer satisfaction metrics.

  • Analyze data to identify opportunities for improvement in member experience, retention strategies, and revenue growth.

Key Performance Indicators (KPIs):

• Membership growth rate

• Average Order Value (AOV) per member

• Member retention rate

• Event attendance and engagement levels

• Special release sales volume and member satisfaction

Qualifications:

• Proven experience in managing a wine or spirits club, wine or spirits sales, or similar membership-based services.

• A sales focused mindset with a passion to drive sales through relationship building and direct selling efforts.

• Strong understanding of wine, spirits, or the beverage industry, with a passion for educating and engaging club members.

• Excellent interpersonal and communication skills, with the ability to build and nurture long-term relationships with high-value members.

• Understanding of the Ecommerce space and bring a creative mindset to building sales through the club and ecomm platforms.

• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

• Experience with CRM systems and data analysis tools to measure KPIs and develop actionable insights.

• A collaborative team player, with the ability to work closely with client care, marketing, and sales teams.

• A high standard of customer service, with a commitment to delivering a luxury, white-glove experience.

Preferred:

• Knowledge of wine or spirits inventory management and allocation practices.

• Sales Experience

• WSET 2 or 3 wine and spirits or certification equivalent 

• Experience in event planning and coordinating exclusive member events or experiences.

• Prior experience with a luxury brand or high-touch customer service environment

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.  At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).