Communications Lead

Job Profile

Position Overview

The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. With a presence in all of the country's 30 largest markets and 28 states, PNC is organized around its clients and communities for building strong relationships and providing local delivery of: retail banking, including residential mortgage; corporate and institutional banking; and asset management.

We currently are seeking a Communications Lead to join our Business Communications team in providing external communications support for PNC's Corporate and Institutional Banking (C&IB) line of business. PNC's Corporate & Institutional Banking teams deliver exceptional client experiences through specialized relationship management, innovative digital platforms, and dedicated support. C&IB serves the complex financial needs of corporations, institutions and government entities, fostering long-term partnerships built on strategic advice and customized solutions. The line of business provides expertise across treasury management, capital markets, commercial lending, investment banking and risk management to help clients achieve their business objectives and navigate an evolving financial landscape.

The Communications Lead is a member of the Marketing and Communications (MarCom) team of approximately 300 professionals and will advise and support the C&IB businesses on critical communications trends, strategies and tactics in support of business objectives and needs. This individual plays a hands-on role in the design and execution of a results-oriented and holistic external strategic communications program that advances business reputation, broadens awareness and increases the visibility across external stakeholder audiences. In addition, this individual will closely collaborate on internal communications, including C&IB leadership communications.

What You'll Do:

• Support the implementation of a strategic and holistic communications plan to position PNC and the C&IB line of business as an industry leader;
• Offer communications counsel to business leaders, advise on current and future communications opportunities, and help prepare leaders for media interviews and engagement;
• Serve as a point of contact for national media relations, including proactive announcements and pitches, drafting and publishing news releases, and handling reactive media inquiries;
• Enhance the public profile of certain business leaders and amplify business priorities by providing counsel on the strategic use of social media;
• Collaborate with Corporate Communications, Regional Communications, Marketing, and Social Media teams to ensure C&IB communications are aligned across the organization including in social media channels and external thought leadership content;
• Leverage data and insights to inform future communications strategies and the effectiveness of campaigns;
• Support crisis/reactive communications as-needed on C&IB-specific issues; and
• Contribute to a high-performing culture built on teamwork, trust, and commitment to quality, continuous improvement, and learning.

Preferred Qualifications:

• Bachelor's degree in business or communications-related field.
• 5-7+ years of experience in corporate communications or public relations with financial industry media relations experience highly preferred.
• 5+ years of experience in the development of communications strategies in support of reputation, media relations, stakeholder relationship-building and crisis/issue management.
• Experience with both strategic and tactical social media initiatives and using social media to enhance business objectives.
• Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple platforms.
• Strong media experience and relationships and demonstrated record of proactive, earned media placements.
• Understand communications and PR measurement and how they can help inform and impact business decisions.
• Adhere to established processes and procedures within a highly regulated industry, ensuring compliance with all applicable standards and guidelines.

Extra points for the following:

• Strong collaboration skills with ability to work across a highly matrixed organization to generate strong business outcomes;
• Proven ability to build relationships with business leaders;
• Proven ability to manage multiple priorities while delivering high-quality results;
• Demonstrated ability to work flexibly and handle ambiguity;
• Exceptional customer focus and unwavering integrity;
• An analytic and strategic approach with a track record of turning ideas into successful action; and
• Strong leadership skills with a willingness to roll up your sleeves to get the job done.

Attributes of a successful employee; does this describe you?

• Accountability
• Bravery
• Creativity
• Curiosity
• Collaboration
• Think and act differently
• Trust
• Ownership

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Executes communications strategies that help drive business priorities.

Supports the development of communication strategies; plans, researches and develops content for complex communications initiatives.

Identifies issues and opportunities, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of the message.

Ensures data collected is synthesized and leveraged effectively to provide appropriate insights.

Implements and oversees activities, including approval requirements in coordination with legal, compliance, finance, risk and other key partners. Supports partnership with agencies, third parties and internal business partners to coordinate the development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning

Competencies Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, Strategic

Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education Bachelors

Certifications No Required Certification(s)

Licenses No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit .

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.