Digital Content Specialist

About usOur founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

Supports the E-commerce Merchandise process by writing emotionally connected and detailed fashion descriptions for products sold on The Digital Content Specialist is a key team member in the product set up process, they are intimately familiar with the assortment and provide the customer facing voice of the product on the website. 

 

The impact you can have

• Responsible for creating names and product descriptions of all garments and accessories—in accordance with the brand voice while also meeting the requirements of the e-commerce medium including SEO & GEO best practices.

• Reviews samples and takes notes on fabric, features, etc. Your notes will supplement basic facts provided by merchants.

• Works with Merchants, Marketing, Designers & Store Teams to understand key selling points about the assortment and articulates the merchant's product excitement onto the website.

• Works with editor(s) to finalize copy in accordance with style guide, legal needs, etc. Creates style guides as needed where none exist.

• Manages the upload and maintenance of product descriptions in the Business Manager system, ensuring all copy is accurate, up-to-date, and optimized for the digital customer experience. 

• Owns copy approvals with all management, marketing and operations team members to ensure all approvals for copy are received and any changes communicated. All approvals should be obtained in advance of work done by the creative team and well on schedule for event execution.

• Effectively manages several projects at once, excels at time management and can successfully prioritize workload. 

• Able to write for and align with the company brand strategy.

You'll bring to the role

• 1-3 years experience as an online marketing or advertising copywriter.

• Experienced eCommerce team member preferably within a multi-channel business. Should be a strong internet user.

• Degree in English, advertising or journalism. Excellent creative and writing skills.

• Good communication and partnership mindset.  Positive team participation attitude.

• Attention to detail and accuracy.  Ability to manage and prioritize against aggressive deadlines and with multiple programs always running.

• High-level familiarity with Microsoft Word and Excel.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies.

• Support for your individual development plus opportunities for career mobility within our family of brands. 

• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

• Medical, dental, vision insurance & 401(K)* 

• Employee Assistance Program (EAP)

• Time off – paid time off & holidays*

• On-site:  This position works on-site at least 4 days per week consistent with the needs of the business at our Lane Bryant office location in Columbus, OH. 

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

#LI-CS3 

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054Position Type:Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business. The Company will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.

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