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Associate Strategy Director, Social

3 weeks ago

New York, New York, United States RGA Careers Page Full time $117,000 - $130,000

About R/GA
In our 40-year history, we've changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures, and IP practices. We like change, and we like to navigate our clients through it too.

Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology, and culture.

Our Strategists work closely with creative and tech teams to develop integrated strategic platforms that connect brands to culture. They distill data and insights into clear, compelling narratives that drive innovation and uncover opportunities grounded in technology and human behavior.

About the Role

You understand how ideas move through culture and how platforms, creators, and communities shape them. You turn audience behavior into sharp, actionable strategy that drives creativity and business outcomes. You're as comfortable writing a springboard brief as you are standing up a measurement plan, and you help teams and clients find clarity in bold directions.

Here's what you should know if you want to be an Associate Strategy Director at R/GA:

On any given day, you might:

  • Lead social strategy across key workstreams, shaping both long-term brand direction and real-time social planning for a fast-moving, high-profile client.
  • Translate insights into inspiring briefs and roadmaps that guide creative work and strategic decisions.
  • Analyze category, brand, and cultural trends to identify opportunities that move the brand into new spaces.
  • Develop and deliver presentations that communicate strategic thinking and inspire clients and internal teams.
  • Build cross-channel social ecosystems with platform-specific strategies, editorial calendars, and content frameworks that achieve business objectives.
  • Collaborate with Applied Intelligence and Connections teams to integrate audience data, campaign analytics, and measurement into strategic recommendations.
  • Partner with social platforms and vendors to stay ahead of updates, betas, and new opportunities, providing thought leadership to clients and teams.

The ideal person:

  • Is deeply curious and culturally fluent, with an instinct for what's next and why it matters.
  • Thinks strategically and creatively, connecting cultural insights to business challenges and creative opportunities.
  • Is confident presenting a clear point of view backed by data, audience insight, and cultural understanding.
  • Builds strong relationships across disciplines and thrives in highly collaborative environments.
  • Adapts quickly to change, approaching ambiguity with optimism, creativity, and resilience.
  • Has an unwavering desire to drive innovation—for R/GA and for our clients—through culture-led, socially driven ideas.
  • Brings genuine enthusiasm for culture, community, and creativity.

You bring:

  • 5–7+ years of experience in strategic planning, communications, or social strategy roles within an agency or brand environment.
  • Proven experience developing and executing brand and social strategies across current and emerging platforms.
  • Deep expertise in social platforms, technologies, and ecosystems—and how to use them to drive measurable business impact.
  • Experience integrating social, influencer, and partnership strategies into broader campaign ecosystems.
  • Strong conceptual and storytelling skills, with the ability to translate insights into actionable creative inspiration.
  • Experience collaborating with creative, analytics, and client engagement teams to deliver integrated, results-driven campaigns.

Bonus

  • Previous experience working within the pharma or health and wellness categories
  • A strong understanding of how to balance creativity with compliance, finding opportunities for culturally relevant and emotionally resonant storytelling in highly regulated spaces.

Candidates must be in the NYC or San Francisco area or be willing to relocate before their start date. This position offers a hybrid work model, but regular in-person collaboration is expected.

The hiring range for this position is $117,000 to $130,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's applicable skills, pertinent experience, and qualifications.

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