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Brand Manager

2 weeks ago

Boston, Massachusetts, United States Evenflo Company Full time

About Cybex At Cybex, we design products that combine unique design, advanced safety, and intuitive functionality. From award-winning car seats to innovative strollers, Cybex is a global leader in child mobility and safety. Our mission is to protect what matters most while making life easier — and more stylish — for modern parents. Every product we create reflects our belief that safety doesn't have to come at the expense of design, and innovation should always serve families.

Role Overview

The Product Marketing Manager – Child Safety will own the go-to-market strategy, positioning, and lifecycle management for Cybex's car seat portfolio in the US. This is a high-impact role that combines strategy, storytelling, and execution, ensuring that Cybex's safety innovations resonate with parents, inspire retailers, and stand out in a competitive market.

Key Areas of Focus

Strategy & Positioning

· Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.

· Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.

Product Launch Management

· Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations

· Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels; including media strategy and PR execution

· Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.

Market & Consumer Insights

· Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.

· Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.

Content & Campaign Development

· Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.

· Ensure storytelling is consistent and impactful across all touchpoints.

Sales Enablement & Retail Support

· Equip sales teams and retail partners with compelling content, training, and activation tools.

· Collaborate on in-store experiences and promotional initiatives that bring the brand to life.

Performance & Optimization

· Monitor KPIs to measure success of launches and campaigns.

· Continuously refine strategies to maximize reach, relevance, and results.

Qualifications

· Bachelor's degree in Marketing, Business, or related field (MBA a plus).

· 4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.

· Proven track record of successful product launches and category growth.

· Strong analytical and strategic thinking skills with a flair for creativity.

· Excellent communication and presentation skills; ability to make the technical meaningful.

· Collaborative team player, comfortable working cross-functionally with global and local partners.

· Passion for child safety, design, and innovation.

Why Join Cybex

· Be part of a global brand redefining child safety and mobility.

· Work on products that have a real impact on families' lives.

· Thrive in a creative, fast-paced environment where design and innovation lead the way.

· Competitive compensation and benefits package, with opportunities to grow your career.