VP of Market Sales

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Bringing Home the Dough

The Market Sales VP will be responsible for executing local market-specific sales strategies based on guidance from Regional Sales VP and working with the Retail sales team and the Business Unit to drive profitable sales. Market Sales VPs will own and manage all local market specific DSD sales activities and maintain close contact with ASDs regarding the Company's business relationship with the Independent Distributor Partner (IDPs).

Additionally, the Market Sales VP will constantly look for ways to grow business through interaction with key customer accounts. This person will be responsible for coaching and training ASDs on developing business relationships with IDPs. They will also maintain consistent communication with their respective Regional Sales VP to provide perspective on local market-specific successes and areas for improvement. 

Rising to the Challenge: Position Responsibilities

• Responsible for executing sales strategies based on guidance from VP of Regional Sales and VP of Division Sales

• Work cross-functionally with the bakeries on report product quality opportunities, late delivery dispatch, and other issues that directly impact the sale department

• Partner with ASDs to execute local sales plans and pursue profitable new business to achieve period and annual goals

• Maintain close contact with VP of Regional Sales and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands

• Work with ASDs to analyze reports from the digital sales teams, distributor enablement, revenue growth management and utilizing the Customer Product Profitability (CPP) dashboard to grow profitable sales

• Ensure ASDs work daily with our fundamentals (displays, customer relations, time schedule and callbacks, space and position and distribution) 

• Assist ASDs in selling and general/IDP relationship efforts, and provide industry standards and best practices advice to successful execution against plan

• Responsible for usage of digital products and the Go Spot Check (GSC) tool for daily and focused missions determined by the digital sales team. Use the tool and reporting to monitor units and dollar sales, profit margin, and stale to drive business conversations with IDPs and customer accounts

• Provide ASDs with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales-related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR-related areas)

• Conduct weekly meetings with ASDs to discuss performance against perfect store execution

• Coach and mentor ASDs in the understanding and use of available information, including the professional presentation of information/knowledge to our customers and employees to blend Flowers goals with customer/employee goals

• Interact with and visit key customer accounts as assigned to build rapport and increase selling opportunities

• Maintain close contact with other Market Sales VPs and Retail Team to stay informed on cross-regional activity and to share key success that could contribute to achieving overall sales growth goals

• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, Mandatory Training as assigned, etc.)

• Perform other duties which are deemed to be an integral part of the position, including but not limited to using the digital tools, dashboard reports, fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures. 

• Partners with the Human Resources Department to develop a succession plan, employee development, employee engagement and retention.

Knead to Know: Preferred Qualifications

• Relevant experience in general management or sales.

• Previous experience as Sales Consultant preferred

Additional Ingredients: Essential Job Requirements

• Bachelor's degree in Sales or Business Administration preferred

We offer a competitive salary of $100K - $115K and an excellent total rewards package.  Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement 

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.   The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position.  Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Sarah Biagiotti at or

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