Paid Social-Senior Associate
2 hours ago
Are you ready to elevate your media expertise and make a real impact on a high-growth, global business? As the Senior Associate, Paid Social, you will be the driving force behind dynamic and influential paid media campaigns, positioning the line of business as a transformative leader in its category.
As a Paid Social Senior Associate on our Paid Media Team, you'll spend each day defining and refining global paid social campaigns to meet the evolving needs of our Firm. You'll demonstrate leadership and account management while working hands-on in media planning, campaign building, optimizations, and reporting. By leveraging your expertise in social platform capabilities, you'll deliver strategic recommendations and drive innovative, outcome-based solutions for our businesses. Your work will directly influence our ability to reach key audiences, support high-growth initiatives, and position the Firm as a leader in the industry.
Job Responsibilities:
- Build and manage the entire cycle of paid social tactical campaign development, including media planning, campaign building, tagging, optimizations, and reporting for global initiatives.
- Execute hands-on, in-platform campaign builds within social platform ads managers and social media buying tools.
- Ensure campaign planning, buying, optimizations, and reporting meets quality assurance checkpoints.
- Partner with analytics to monitor campaign performance, ensure objectives are met, and create campaign insights to share optimization opportunities.
- Oversee multiple campaigns for multiple businesses simultaneously, serving as intermediary support between the business and the agency.
- Prepare executive-level reports and support team operations, including investment and campaign trackers, billing needs, and ad-hoc support for enterprise projects.
Required qualifications, capabilities and skills:
- 4+years of hands-on, in-platform paid social media buying experience (e.g., Meta, Pinterest, Snapchat, LinkedIn, and TikTok)
- Expertise in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats, bidding strategies, tagging, and reporting
- Experience managing and optimizing toward performance KPIs (e.g., Return on Advertising Spend, Cost Per Acquisition, Cost Per Lead)
- Experience partnering with media agencies and technology vendors
- Advanced skills in Excel, PowerPoint, and social media analytics (measurement, benchmarks, campaign reporting)
Preferred qualifications, capabilities and skills:
- Experience in global paid social media buying
- Strong interpersonal skills; comfortable with executive communications and deliverables
- Ability to work in ambiguous situations and develop an action plan based on available information
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