Sr Product Manager

Requisition ID: 6823

Job Title: Sr Product Manager - GSM Pain Franchise, Global

Job Country: United States (US)

Here at Avanos Medical, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. 

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit

Essential Duties and Responsibilities:

This role champions the success of our Pain product portfolios, driving category growth through bold strategic vision and flawless execution of business and marketing plans. Develops and delivers a financial budget that resources new product and sustaining portfolio activities—while shaping strategies that win in the marketplace. Conducts market assessments and defines competitive pricing, to forging impactful NPD, from conception to market. This is central to the business and will be high-impact decision-maker. This position manages key customer relationships, orchestrates successful product launches, and optimizes gross profit and operating profit performance. In addition this role will focus on the future of our pipeline by working with the downstream RFA portfolio team on market opportunities and product innovation. Reporting directly to the Director of Marketing, RFA Solutions.

Key Responsibilities:

New Product Development (NPD)

• Lead cross-functional teams through the full product development lifecycle—from concept through commercialization—for pain management products.
• Define customer and market requirements, translating insights into clear product specifications and business cases.
• Collaborate with R&D, regulatory, clinical, and operations teams to ensure successful, timely launches.
• Manage portfolio strategy, prioritizing innovation opportunities aligned with business growth goals.

Sustaining Product Management

• Maintain lifecycle health of existing pain products, driving value optimization and cost improvements.
• Monitor product performance, market trends, and competitive landscape to identify sustaining or refresh opportunities.
• Partner with operations and quality to address supply continuity, design changes, or regulatory updates.

Claims and Copy Management

• Own development, validation, and maintenance of product claims, ensuring accuracy, differentiation, and regulatory compliance.
• Oversee marketing copy, clinical evidence alignment, and messaging consistency across all materials.
• Collaborate with medical, legal, and regulatory (MLR) review teams to ensure compliant communication.

Voice of Customer (VoC) and Insights

• Lead structured VoC programs to capture unmet needs, product feedback, and use-case insights from clinicians and patients.
• Integrate insights into innovation roadmaps and portfolio strategy.
• Build strong relationships with key opinion leaders (KOLs), field sales, and customers to inform decision-making and product positioning.

Cross-Functional Leadership and Strategy

• Serve as the upstream business lead for pain management category, influencing product roadmap and long-term strategy.
• Support business case development and financial modeling for new and sustaining projects.
• Communicate portfolio updates, insights, and progress to leadership and key stakeholders.

PRIMARY PARTNERS AND CUSTOMERS:

Primary Partners: IVP Pain Franchise Sales Leadership and Sales Team, Marketing (Global Strategic Marketing and North America Regional Team), Research &

Development, Marketing Communications, Clinical and Medical Affairs, Regulatory, Quality, Finance, Product Supply, Sales Advisory Board Members. External Customers: Avanos Customers (healthcare/ alternate site facilities), Distributors, Key Clinical Opinion Leaders, GPO's.

Your qualifications

Required:

• Bachelor's degree required
• At least 5 years of product management experience in the health care industry (or other regulated industry), gained through marketing roles or a combination of sales and marketing roles.
• Ability to travel at least 25%
• Ability to manage cross-functional teams without direct reporting relationships
• Ability to collaborate successfully and influence decisions  Exceptional written, verbal and communication skills
• Experience in forecasting and demand planning
• Development of strategic business plans
• Development of key tactics and execution plans that drive strategic goals
• Ability to assess the market and competitive landscape
• Successful product launch experience  
• Gaining and understanding the internal/external customer perspective
• Management of an advertising and promotion budget
• Knowledge and experience with branding and brand management
• Ability to multi-task and work under pressure in a fast-paced environment
• Strong computer skills including: Microsoft Word, Excel, Outlook, PowerPoint

Preferred:

• MBA with either a Marketing or Business-related concentration
• Product management experience within medical devices
• In-depth understanding of the medical device legal and regulatory pathways
• Complex project management experience

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

IMPORTANT: If you are a current employee of Avanos or a current Avanos Contractor, please apply here.

Join us at Avanos
Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives, people, and communities around the world.

Make your career count
Our commitment to improving the health and wellbeing of others begins with our employees – through a comprehensive and competitive range of benefits. We provide more than just a salary – our Total Rewards package encompasses everything you receive as an employee; your pay, health care benefits, retirement plans and work/life benefits.

Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

Avanos also offers the following:

benefits on day 1

free onsite gym

onsite cafeteria

HQ region voted 'best place to live' by USA Today

uncapped sales commissions