Corporate Director of Commercial Strategy

7 days ago

Pasadena, California, United States Apolis Full time

AC Pasadena

is seeking a Director of Sales & Marketing to lead all sales and marketing operations to drive revenue growth, expand market share, and achieve optimal profitability. This role is accountable for developing and executing strategic commercial initiatives while maximizing total top-line revenue performance. The Director oversees the hotel's sales team, including hiring, training, coaching, and performance management—and manages all sales administration activities. Additional responsibilities include budgeting, forecasting, advertising, marketing plans, business development, and maintaining strong alignment with company and brand standards.

Key Responsibilities

  • Develop and manage the annual sales and marketing budget, business plans, and promotional strategies to achieve financial and operational goals
  • Lead proactive sales efforts including outbound calls, site tours, client entertainment, and relationship development
  • Drive market intelligence by monitoring key account production, analyzing competitive trends, and implementing proactive strategies
  • Ensure compliance with company policies, brand requirements, and established sales performance metrics
  • Understand, negotiate, and execute sales contracts to optimize revenue opportunities
  • Consistently achieve individual, team, and portfolio revenue expectations
  • Maintain strong visibility within the local market, representing the hotel in business and community organizations
  • Participate in and/or lead daily, weekly, and monthly sales and operations meetings
  • Partner cross-functionally with department leaders to ensure guest satisfaction and support commercial success
  • Recruit, coach, mentor, and hold sales team members accountable for performance, development, and results

Skills & Abilities

  • Exceptional verbal and written communication skills with strong negotiation and influencing ability
  • Proven leadership capability with experience developing high-performing teams
  • Strong business acumen with analytical, strategic, and forecasting skills
  • Excellent organization and time-management; able to manage multiple priorities simultaneously
  • Ability to work under pressure while maintaining professionalism and sound judgment
  • Ability to review and interpret financial information to support strategic decision-making
  • Skilled in developing customized client presentations and proposals aligned to business needs
  • Maintains confidentiality and displays professionalism, diplomacy, and integrity at all times
  • Innovative problem-solver with resilience in a fast-paced environment
  • Strong relationship-building skills within the community and industry organizations

Qualifications

(One of the following required)

  • At least 2 years of progressive hotel sales experience
    OR
  • A 4-year college degree and at least 1 year of related experience
    OR
  • A 2-year college degree and at least 2 years of related experience

Additional Requirements:

  • Valid driver's license in the applicable state
  • Compliance with local and national employment eligibility requirements
  • Advanced knowledge of sales, marketing, and hospitality practices
  • Proficiency in Microsoft Office and general computer applications
  • Experience with professional selling skills and hospitality CRM systems
  • Ability to travel as required

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