Growth Marketing Manager
1 week ago
Your Title: Growth Marketing Manager - Conversion Rate Optimization
Job Location: Denver, CO (Westminster, CO World HQ)
Our Department: AECO Division
Do you thrive on a "test and learn" mindset and a passion for data-driven decision-making?
Your Title
Your job title might also currently be: Product Optimization or Product Manager, Optimization, Digital Optimization Analyst. We encourage you to apply if your job title differs, but your skillset matches
What You Will Do
As our new Conversion Rate Optimization (CRO) Manager, you'll join the growth marketing team and be a key player in enhancing the performance of our digital assets, including websites, landing pages, and campaigns. You will own the entire CRO process, from finding opportunities to implementing and analyzing experiments. This is a highly visible position where you'll directly impact key business metrics and work with a range of teams across the company. You will develop and execute a comprehensive CRO strategy to increase conversion rates across our digital properties.
Your day-to-day responsibilities will include:
Strategy & Planning: Develop and execute a comprehensive CRO strategy to increase conversion rates across AECO's digital properties, including websites, email nurtures, campaigns, and checkout flows.
Analysis & Insights: Use web analytics, heatmaps, session recordings, and user surveys to identify friction points and opportunities for improvement in the user journey.
Experimentation: Design, prioritize, and run A/B, multivariate, and split URL tests. You'll be responsible for the full experimentation lifecycle, from hypothesis generation to analysis and reporting.
Collaboration: Work closely with cross-functional teams, including Product Marketing, Design, Operations, Sales, and Marketing, to implement winning tests and new features.
Reporting: Regularly report on the performance of CRO initiatives and communicate key insights and recommendations to stakeholders.
User Research: Conduct user interviews and surveys to understand user motivations and behaviors that inform your testing hypotheses.
Tool Management: Manage and leverage our CRO and analytics tools (e.g., Google Optimize, VWO, Optimizely, Hotjar, Google Analytics).
What Skills & Experience You Should Bring
We are looking for a data-driven and results-oriented professional with a strong background in CRO. You should bring:
3+ years of experience in Conversion Rate Optimization or a related field, preferably within a SaaS or e-commerce environment.
A proven track record of designing and executing successful A/B and multi-variant tests that led to measurable increases in conversion rates.
A deep understanding of Google Analytics (or similar web analytics platforms), with the ability to interpret data and uncover actionable insights.
Experience with CRO tools like Google Optimize, Optimizely, VWO, or similar platforms.
Strong analytical skills and the ability to turn qualitative and quantitative data into strategic recommendations.
About Your Location
This position sits in Westminster, CO at our world HQ. Westminster, CO is the Northern Denver, CO area.
About Our AECO Division
As one of Trimble's core business sectors, Trimble AECO provides technology solutions that make it easier for construction customers to accelerate project processes and team productivity through each stage of construction, ensuring everyone is on the same page, whether or not they're in the same place.
Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.
Hiring Range
$79,924.00–$106,000.00Pay Rate Type
SalaryBonus Eligible?
YesCommission Eligible?
No
Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.
How to Apply: Please submit an online application for this position by clicking on the 'Apply Now' button located in this posting.
Application Deadline: Applications could be accepted until at least 30 days from the posting date.
At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values—Belong, Innovate, and Grow—we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at , under "Corporate Governance."
Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.
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