Vice President, Social Strategist

Golin Dallas is hiring a Vice President, Social Strategist

As VP, Social Strategist, you'll bring comprehensive media and marketing expertise to lead strategic planning and execution on our most important client engagements, working together with our Social Practice lead. 

This pivotal role requires deep consumer insight to craft 360-degree narratives that solve business challenges through orchestrated earned and owned (organic and paid) consumer touchpoints that provide strategic integration with creator and influencer-led campaigns, inspiring connected creativity across channels. Established experience in brand storytelling, with social as the first and best channel to deliver a brand's story will be an imperative for the leader in this role. 

Experience and interest in AI's impact on the consumer discovery and media model and ability to counsel clients and design social strategies that use AI as an effective tool to move social forward will be a component of this role.   

Golin has been on a winning streak of recognition: PRWeek's Best Place to Work, Provoke Media's Global Agency of the Year, PRWeek's Large Agency of the year and winning two Grand Prix at Cannes in 2024 and

Riding the wave of recognition and award-winning work, the VP, Social Strategist has an incredible opportunity to drive best-in-class social strategy empowering a team of social practitioners with a proven record of executing social programming excellently and desire to grow their strategic skillsets. A successful leader in this role will lead with a team-first mentality and find new ways to challenge industry status quo that promote and protect Golin's leadership and credibility as a long-time social innovator.  

It's an exciting time for the agency to continue to deliver impactful earned social work that builds brands, protects reputations and inspires award-winning work and industry innovation for years to come.  

What You'll Do: 

Manage large-scale planning initiatives across interconnected marketing disciplines (social, influencer and paid), aligning strategy and executions with clients' business objectives.  Lead a team with executional excellence, fostering scalable, cross-functional integration. Drive a culture of fearless creativity by empowering teams to pursue disruptive ideas and push the boundaries of traditional thinking. Oversee the creation and alignment of social strategies across all channel types, in this order of priority—earned, owned and paid—to ensure unified messaging and performance. Deliver high-level brand guidance and strategic client support, with a strong focus on best-in-class social marketing as well as directing new business development. Partner closely with the SVP, Executive Director, Digital Strategy to lead and provide strategic counsel for four major social accounts in the Dallas office. Lead and empower teams in delivering high-impact social strategies, promoting collaboration, creative discipline and scalable approaches that strengthen brand visibility, audience connection and consumer discovery. Collaborate across strategy and planning, creative and analytics to deliver channel-specific social strategies that uphold brand storytelling that is both compelling and performance driven. Serve as a go-to expert on social media trends, the platform ecosystem and cultural trend casting, using foundational AI insights and practices to further the work. Support new business development and help build out robust, scalable social programs that align with business objectives. Lead and mentor a team of 2–3 junior staff, fostering growth, accountability, and high-performance standards. Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy Drive thought leadership and champion internal innovation initiatives that shape strategic direction and elevate organizational capabilities. 

What You Have: 

10+ years of experience in digital/social media, preferably with large, complex brands. A mix of both agency and in-house experience is desired. Expertise in leading teams with strategic direction, fostering alignment, and enabling seamless execution across disciplines. Deep understanding of major and emerging social platforms, including best practices and user dynamics. Proven expertise in developing social content strategies, managing social communities, and crafting compelling brand narratives. Ability to translate insights from analytics into actionable recommendations. Comfortable working in a fast-paced, evolving environment with multiple stakeholders. Excellent communication and presentation skills. Experience managing paid social campaigns is a plus. Familiarity with tools like TalkWalker, Spike Newswhip, Sprinklr, HootSuite, Slack, SharePoint, and AirTable. Strategic thinker with a passion for innovation and growth. Ability to mentor and develop talent, fostering a collaborative and high-performing team culture. 

About Golin:   

Golin is a global, award-winning public relations agency that helps the company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.  

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We're even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.  

We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.  

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare, technology and consumer service companies in the world.  

Please note: This is a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in-person two to three days a week at our Dallas office while maintaining flexibility for remote work.   

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. Salary range: $120,000 - $219,000 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.  

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.  

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