Chief Experience Officer

2 weeks ago

Montgomery, Alabama, United States Young Men's Christian Association of Greater Montgomery Full time

YMCA OF GREATER MONTGOMERY JOB DESCRIPTION

Job Title: Chief Experience Officer (CXO)

Job Code: 155242

FLSA Status: Exempt

Job Grade: Executive

Reports to: President & CEO

Revision Date: 11/24/2025

Leadership Level:  Organizational Leader 

Primary Function/Department: Association Office

POSITION SUMMARY:
This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Chief Experience Officer (CXO) is a visionary leader responsible for driving strategic growth and enhancing the overall member experience across the YMCA of Greater Montgomery. This role provides executive oversight of Marketing, Membership, and Communications, ensuring alignment with the YMCA's mission and strategic priorities. The CXO leads growth-minded teams to develop and execute innovative strategies that strengthen brand presence, increase membership engagement, and communicate the Y's impact throughout the community.
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.  We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.
 
ESSENTIAL FUNCTIONS:
 
Strategic Leadership
  • Develop and implement a comprehensive membership growth strategy that drives acquisition, engagement, and retention.
  • Lead the creation and execution of marketing strategies that elevate the YMCA brand and promote programs, services, and community impact.
  • Lead Association brand marketing engagement and promotional plans, membership
marketing, program marketing, event marketing, advertising and partnership/sponsorships.
Liaison with YMCA of the USA on branding and marketing.
  • Conducts advertising campaigns of all kinds, seeking new ways to secure favorable publicity
for the YMCA.
  • Prepare and implement a membership sales/retention plan and other direct marketing
promotions within the Association and community.
  • Lead Corporate Membership sales and retention; works with Corporate Membership
volunteer to develop corporate memberships.
  • Oversee communications strategy, ensuring consistent messaging that reflects the Y's mission, values, and vision.
Team Development & Leadership
  • Build and mentor high-performing teams in Marketing, Membership, and Communications.
  • Foster a culture of innovation, collaboration, and accountability within departments.
  • Provide leadership development opportunities for department leaders to strengthen organizational capacity.
  • Seeks and solidifies key sponsors, partnerships and collaborations to further advertising and
position of the YMCA and promote service to the community.
Facilitates the Marketing Committee(s).
  • Serve as a key member of the Senior Leadership Team, contributing to organizational strategy, collaboration and decision-making.
  • Represents the President & CEO in the community as needed.
Brand & Mission Alignment 
  • Ensure all marketing and communication efforts reflect the YMCA's mission and community impact.
  • Champion the member experience by aligning strategies with the Y's commitment to diversity, equity, and inclusion.
  • Identifies trends, developments and attitudes of the public toward the YMCA and provides
  • feedback to various departments.
Financial & Data-Driven Growth
  • Utilize analytics and market research to inform membership and marketing strategies.
  • Monitor KPIs related to membership growth, engagement, and brand reach; report progress to CEO and Board.
  • Develops and manages budget for all aspects of advertising, marketing and public relations for
  • the YMCA.
 
LEADERSHIP COMPETENCIES:
  • Strategic Thinking & Innovation
  • Leadership & Talent Development
  • Brand Management & Storytelling
  • Data Analysis & Decision Making
  • Collaboration & Relationship Building
QUALIFICATIONS:
  • Bachelor's degree in a related field or equivalent; Master's degree preferred.
  • YMCA Organizational Leader certification preferred.
  • Eight or more years of professional experience with a background in fundraising in the YMCA or another non-profit preferred.
  • Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community.
  • Proven track record of developing and executing growth strategies in a mission-driven or service-oriented organization.
  • Strong leadership, communication, and team-building skills.
  • Ability to think strategically and execute operationally in a fast-paced environment.
  • A high degree of skill in YMCA program development and operations, fiscal management, board and volunteer development, membership growth and retention, staff development, community development and collaboration.
  • Flexibility and sensitivity to individual community and local association market differences and must be able to engender acceptance in a highly diverse environment.
  • Strong interpersonal and communication skills and the ability to work within the culture while being able to think strategically and creatively to move the YMCA forward in its mission.
  • Strong project management skills, analytical skills, creativity and resourcefulness in formulating a unique approach to increase YMCA brand awareness and appreciation.
  • Requires the ability to track, analyze and design short and long-term multi-market strategies and key programs that can be executed in the marketplace in collaboration with peers, partners, volunteers and local associations.
  • Must be able to utilize high level communication, persuasion and strategic thoughts to help others understand internal and external positions and promote new ideas in an open environment.
 
WORK ENVIRONMENT & PHYSICAL DEMANDS:
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. 
  • The employee frequently is required to sit and reach, and must be able to move around the work environment.
  • The employee must occasionally lift and/or move up to 20 pounds. 
  • Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
  • The noise level in the work environment is usually moderate.
 
SIGNATURE:
 
I have reviewed and understand this job description.

__________________________________ _________________________________
Employee's name Employee's signature
 
Today's date: _______________________

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