Media Relations Advisor

2 weeks ago

Dallas, Texas, United States Texas Instruments Full time

Change the world. Love your job. 

About the job 

The Media Relations Advisor is responsible for driving earned media relations plans for Texas Instruments, playing a vital role in strengthening the company's reputation through strategic media relationships and coverage. As part of the corporate communications team, this role focuses on developing and executing global earned media plans that elevate TI's position as a global technology leader.

This position requires a collaborative, creative and results-driven team player who can work directly with business leaders, spokespeople, cross-functional and global teams, as well as with journalists and industry analysts. The ideal candidate will leverage strong storytelling and writing skills, a journalistic mindset and analytical capabilities to distill complex, technological information into clear, concise messaging that resonates with media and drives measurable media results.

What you will gain from this role

  • Opportunity to develop and drive earned media relations plans in a global technology environment
  • Expertise translating complex technological narratives for broad media audiences
  • Collaboration with cross-functional teams including brand marketing and business units
  • Experience managing comprehensive media relations programs and driving global earned media strategies that showcase TI's technological innovations
  • Knowledge of leveraging data-driven insights to optimize communication strategies

Responsibilities in assigned topic areas include, but are not limited to: 

Shape and execute strategic media campaigns:

•    Develop and execute comprehensive earned media strategies in collaboration with a PR agency and brand marketing team

•    Collaborate with business leaders and global communications and brand marketing teams to uncover and craft compelling media narratives 

•    Work with a PR agency and directly with journalists and industry analysts to strengthen TI's media relationships, with a focus on industry media
Develop media messaging:

•    Create impactful media messaging, including drafting and editing news releases, media briefing slides, Q&A, soundbites and talking points

•    Develop technically credible messaging that translates complex information into compelling narratives for media audiences
Engage with spokespeople and media:

•    Identify, coach and prepare subject matter experts and spokespeople for media interviews

•    Prioritize and respond to inbound media and analyst requests
Analyze competitive and performance insights:

•    Conduct competitive analysis to track industry news, media strategies and messaging

•    Measure, analyze and report media relations campaigns' impact using data-driven metrics

•    Identify opportunities for strategic improvement in media engagement

•    Contribute to team efforts to refine media relations workflows to ensure efficient and flawless execution
 

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