Outreach Specialist

ORGANIZATION OVERVIEW & HISTORY

LIFE Pittsburgh is a Program of All Inclusive Care for the Elderly program (PACE) that creates a comprehensive care environment (social and medical) for those who would typically be homebound or living in a nursing home. Employing over 350 employees, LIFE Pittsburgh arranges a full array of health and social services 24 hours a day, seven days a week, 365 days a year. A health team of geriatric doctors, nurses, social workers, rehabilitation specialists and other health care professionals assesses our Participants' needs and desires, plans and approves services with them and their family or caregiver, monitors for changes and provides timely interventions. Primary care and community services are provided through the Day Health Center and through our in home program according to an individual Participant's needs. LIFE Pittsburgh currently operates out of (4) locations within Allegheny County.

POSITION OVERVIEW

Reporting to the Director of Outreach and Enrollment, will be fully responsible for driving both current and improved outreach strategies across the organization to increase visibility in the community and ultimately support the growth of census in LIFE Pittsburgh's programs and services.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

· Develops outreach and marketing strategies, including strategic approaches, proposals, and presentations for key stakeholders and potential referral sources.

· Analyzes the effectiveness of current marketing and outreach efforts; recommends improvements to increase market penetration.

· Maintains a high level of awareness of target "market" for LIFE Pittsburgh services (payor, provider, competitor)

· Identifies high-potential and strategically important referral sources (e.g., senior health organizations, and senior agencies, health care providers, clinicians) in designated markets.

· Schedules, plans, and conducts effective and efficient in-person presentations (individual and group presentations) to key referral sources. Articulates organization overview, program benefits, eligibility criteria, and enrollment process in an effective manner.

· Devises and facilitates various outreach events, including workshops relevant to seniors and caregivers on various long-term care topics, open houses, health fairs, etc. Enlists help of Enrollment and Outreach Specialists as needed for outreach events.

· Represents LIFE Pittsburgh at various community/agency meetings, enhancing our visibility, representation, referral streams from community partnerships. Where possible, hold active positions on committees as relevant to reaching organizational goals.

· Contacts existing and potential referral sources. Develop new and existing referral relationships with organizational leaders and influencers for diverse geographic and population segments.

· Proactively maintains requirements for the position (e.g., access of a vehicle, valid driver's license and auto insurance, annual TB, bi-annual physical, etc) and maintains compliance with educational requirements (e.g., Fire Safety, Infection Control, Annual Training, Safe Mobility).

Working Conditions:

· Works within the LIFE Pittsburgh Adult Day Health Centers (ADHC), travels to and works in older adult residences, hospitals, nursing facilities or other settings in which referrals may be received. Regular local travel for related functions.

Knowledge /Skills / Abilities:

· This position requires an individual who is highly motivated, results driven, and able to develop and build strong, lasting relationships.

· Excellent planning, organization and presentation skills are critical.

· Demonstrated ability to function in rapidly growing and fast-paced work environment; ability to multi-task while prioritizing important issues.

· Open, confident, proactive professional who is accessible, flexible, has excellent written and oral communication skills.

· Ability to analyze data, metrics, benchmarking, and forecasting.

Requirements

Required Certification/License:

· Valid Driver's license and proof of automobile insurance

· Must have access to a vehicle.

Education/Experience:

· Bachelor's degree in related field strongly preferred.

· Must possess demonstrated experience with sales, marketing and outreach with proven results.

· Experience with sales, marketing and outreach with the elderly population or community-based programs strongly preferred.