Marketing Director

2 weeks ago

Redwood City, California, United States NurseAmerica Full time

Looking for Marketing Director / Manager (Senior Living)

About NurseAmerica, Inc.

NurseAmerica is a premier nurse employer in the United States that prides itself on connecting highly qualified healthcare professionals to leading healthcare organizations. We offer competitive compensation, benefits, and programs for licensure and continued education. With our commitment to excellence, we are seeking skilled nurses in various specialities ready to take the next steps in their careers

Description

Marketing Director / Manager (Senior Living)

Location: Redwood City, CA

Schedule: Sunday–Thursday

NurseAmerica is seeking an experienced and relationship-driven Marketing Director / Manager (Senior Living) to support a premier senior living community in Redwood City. This role is ideal for a professional with strong sales, outreach, and referral-network development experience—especially within senior living, long-term care, healthcare, or home care settings.

Position Overview

The Marketing Director / Manager (Senior Living) plays a key role in driving community awareness, managing referral relationships, and supporting all aspects of sales and marketing efforts to ensure census growth. This is an in-person position that requires ongoing outreach, networking, and collaboration with both internal teams and external partners.

Key Responsibilities

  • Develop and execute quarterly and annual outreach plans aligned with community goals
  • Build, maintain, and strengthen relationships with clinical and non-clinical referral sources
  • Maintain detailed records of referral sources, outreach activities, appointments, and leads
  • Conduct consistent follow-up with referral partners regarding prospective resident updates
  • Visit residents in off-site care settings to support transitions and coordinate with social workers
  • Plan, coordinate, and facilitate special events to engage the community and drive brand visibility
  • Represent the community at local events, networking groups, health fairs, and professional functions
  • Maintain inventory of marketing materials and promotional items
  • Conduct competitive market reviews to inform strategy and positioning
  • Participate in ongoing training and professional development activities

Required Qualifications

  • Minimum 2 years of experience in community relations, outreach, or sales—preferably in senior living, retirement communities, or home care
  • High school diploma or equivalent (Bachelor's degree preferred)
  • Strong verbal communication and interpersonal skills
  • Excellent time-management and organizational abilities
  • Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and CRM/property management systems
  • Ability to work a flexible schedule, including evenings and weekends
  • Reliable transportation for continuous outreach visits
  • Ability to read, write, and communicate clearly in English
  • Must pass required background checks and health screenings (including TB clearance)

Work Environment & Physical Requirements

  • Ability to walk and stand for extended periods
  • Capability to lift/carry items over 25 lbs
  • Frequent reaching at various heights
  • Ability to stay calm, positive, and professional in high-pressure or fast-paced situations

What We Offer

  • Competitive salary + annual bonus potential
  • Medical, dental, and vision insurance
  • Life insurance and retirement plan options
  • Paid time off
  • Employee assistance and referral programs
  • Complimentary meals
  • Opportunities for growth and advancement

Apply now and make an impact where it matters most Not for you? Refer a qualified candidate and earn up to $1000

Questions? Email us:

Learn more:

Salary

$120,000 - $140,000 per year

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