Sr. Manager, Customer Advocacy

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends, driving impactful decisions and actions. The Gong Revenue AI Operating System captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,900 companies around the world rely on Gong to unlock their revenue potential. For more information, visit

As the Senior Manager, Customer Advocacy, you will own the strategy and execution of Gong's customer advocacy programs –– from storytelling and executive engagement to Customer Advisory Boards, review sites, and scaled advocacy motions. You'll lead the team in elevating customer voices and celebrating the business outcomes our "Raving Fans" achieve with Revenue AI.

Reporting to the Director of Brand & Content, you will partner closely with Sales, Customer Success, Events, and PR to strengthen executive relationships, amplify stories across channels, and build advocacy that drives loyalty, brand impact, and go-to-market success.

Responsibilities

• Customer Advocacy Strategy: Shape the vision and execution for Gong's customer advocacy strategy across storytelling, executive relationships, and scaled advocacy.
• Team Leadership: Lead, mentor and develop a high-performing team accountable for program delivery and business outcomes.
• Executive & Voice of the Customer Programs: Build and scale strategic engagement programs—including Customer Advisory Boards (CAB), executive roundtables, and champion communities—that capture executive-level feedback, shape Gong's strategy, strengthen relationships, and foster long-term loyalty.
• Storytelling & Content Development: Identify and develop compelling customer stories, case studies, videos, and testimonials aligned to business priorities and tied to business impact. Partner with Sales and CS to ensure stories support pipeline needs and resonate with executive buyers.
• Cross-Functional Activation: Collaborate with Events, PR, and Analyst Relations to feature customer advocates at conferences, thought leadership moments, press opportunities, and industry panels. Ensure customers are positioned as thought leaders in their industries.
• Peer Networking & Events: Lead customer networking programs—including executive roundtables, webinars, and peer-to-peer forums—that foster connection, learning, and knowledge-sharing. Partner with the events team to feature advocates in marquee programs and industry conferences.
• Sales & CS Alignment: Partner with Sales and Customer Success to ensure advocacy programs are tightly mapped to address their needs. Drive enablement and education so GTM teams can effectively leverage customer stories and champion relationships.
• Measurement & Impact: Define KPIs and build a measurement framework that connects advocacy to business outcomes: pipeline acceleration, expansion influence, churn reduction, and brand awareness. Regularly report impact and insights to leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 10+ years of experience in customer marketing, advocacy, or related roles in B2B SaaS.
• 2+ years experience leading teams with strong coaching and development focus.
• Proven success designing and scaling executive engagement and customer advocacy programs.
• Strong storytelling skills and experience developing customer narratives tied to business outcomes.
• Confident communicator with executive presence: comfortable representing the brand externally.
• Experience managing budgets, vendors, and cross-functional initiatives.
• Familiarity with platforms such as Gong, CRM, marketing automation, and advocacy and review platforms (e.g. UserEvidence, Slap5, Peerbound, G2, Capterra, NPS tools).
• Excellent prioritization and project management in a fast-paced, high-growth environment.
• Deep customer-first mindset and passion for showcasing customer impact.

Perks & Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $138,600 - $192,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

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