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Marketing Communications Specialist
2 weeks ago
Overview:
Hiring Now: Marketing Communications Specialist
Lettuce Entertain You Restaurants is looking for a Marketing Communications Specialist with 3+ years of marketing email/SMS experience to join our team at the Lettuce Corporate Office on the far north side of Chicago. We reward our teams with benefits, career-long training and growth opportunities.
A Few of Our Benefits:
- Competitive Salary
- Paid Time Off - including Paid Holidays, Personal Days & Vacation
- 401(k)
- Blue Cross Blue Shield Medical Insurance
- Dental & Vision Insurance
- Life, Accident Protection & Critical Illness Insurance
- Domestic Partner Benefits
- Restaurant Discounts
- Employee Assistance Program - focusing on a commitment to mental health & wellness
Why Work With Lettuce?
Lettuce is a culinary-driven restaurant company with a genuine commitment to our people: we welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you're ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today
Candidates must be able to commute to Lettuce Corporate (5419 N Sheridan Rd, Chicago IL 60640); a hybrid work schedule is available after training is fully completed EOE. We participate in E-Verify / Participamos en E-Verify
Responsibilities:
Develops, leads, and executes all Lettuce email and SMS campaigns and programs. This includes building targeted audience segments, creating automated workflows, optimizing customer journeys, and executing A/B and multivariate testing. Manages the email and SMS calendars, cadence, and content creation. Oversees performance reporting and analysis to identify opportunities, improve engagement, and support stronger, more personal connections with our guests.
- Develop, lead and execute Lettuce email/SMS campaigns and programs
- Create effective email/SMS marketing campaigns, and manage creative briefs, and ensure all deadlines are met
- Develop and implement a segmentation and personalization strategy to target relevant guests for email/SMS campaigns and optimize performance
- Manage contact database, optimize list health and send performance
- Develop and code the list segmentation for marketing campaigns
- Create strategies to optimize guest journeys and execute data-driven predictive experiences
- Develop persuasive, on-brand copy designed to engage guests and drive conversions with a clear call-to-action
- Work with corporate Graphic Design team to create templates and to execute email/SMS marketing messaging
- Manage review and approval process for email/SMS content, testing all links for quality assurance and accuracy, and ensuring that all messages are mobile-friendly and optimized for all platforms
- Model and promote teamwork across all teams
- Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtesy
- Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as needed
- Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
Qualifications:
- 3+ years of marketing email/SMS experience
Salary Range: USD $75, USD $85,000.00 /Yr.
