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Director Web Strategy

2 weeks ago

Telecommuter TN, United States Sedgwick Full time

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.

Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies

Certified as a Great Place to Work

Fortune Best Workplaces in Financial Services & Insurance

Director Web Strategy

PRIMARY PURPOSE OF THE ROLE:  The Web Strategy Director drives Sedgwick's digital presence by transforming market-facing websites into strategic assets that enhance brand visibility and business performance. This role sets the vision for web operations, championing innovation, cross-functional collaboration, and data-driven optimization to deliver seamless digital experiences and measurable outcomes. By aligning web initiatives with strategic objectives, the Web Strategy Director elevates Sedgwick's market impact and establishes a standard of excellence across all digital touchpoints.

ESSENTIAL RESPONSIBILITIES MAY INCLUDE

  • Serves as a visionary leader within the marketing team, managing Sedgwick's portfolio of market-facing websites to cultivate a dynamic brand presence and drive performance.
  • Leads transformative web initiatives that enhance brand impact and deliver optimized, data-driven experiences for diverse audiences, contributing to measurable business growth.
  • Supports growth and performance marketing, integrated campaigns, and digital product launches through disciplined project oversight and analytics-driven optimization.
  • Guides a lean, agile team to position Sedgwick's web portfolio as a center of excellence for both B2B and B2C engagement.
  • Develops formal operating processes for streamlined web management, prioritization, and quality assurance.
  • Establishes robust protocols and frameworks while promoting continuous process improvement.
  • Facilitates seamless collaboration across internal teams and external partners, ensuring alignment with strategic business goals.
  • Conducts regular analytics reviews and site performance assessments, reporting KPIs and optimization recommendations to senior marketing leadership.
  • Manages incoming web-related requests, balancing urgency with strategic business value.
  • Partners with marketing, business, and IT stakeholders to align expectations and deliver optimal solutions.
  • Drives accountability by setting clear expectations, monitoring progress, and proactively resolving delivery roadblocks.
  • Maintains documentation and project artifacts to ensure knowledge continuity and compliance with internal standards.
  • Performs competitive benchmarking and best-in-class digital assessments to continuously modernize and enhance the organization's web strategy.

SUPERVISORY RESPONSIBILITIES

  • Provides support, guidance, leadership and motivation to promote maximum performance.
  • Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
  • Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.

QUALIFICATIONS

Bachelor's degree in marketing or a related field from an accredited college or university preferred. Ten (10) years of related experience in digital marketing, web strategy, or digital product management, with a strong focus on enterprise-level websites, or equivalent combination of education and experience required. 

Skills & Knowledge

  • Ability to set a clear vision for web strategy and align initiatives with broader business goals
  • Skilled in leading agile teams and fostering collaboration across marketing, IT, and business units
  • Strong organizational skills with the ability to manage multiple initiatives, prioritize effectively, and deliver on time
  • Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and KPI reporting
  • Understanding of CMS platforms (e.g., Sitecore, WordPress), UX/UI principles, and web development processes
  • Frontend development a plus.
  • Excellent verbal and written communication skills, with the ability to influence stakeholders and present complex ideas clearly
  • Experience in developing and refining operational frameworks for web governance and quality assurance
  • Ability to meet or exceed Performance Competencies

WORK ENVIRONMENT

When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental:  Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Physical:  Computer keyboarding, travel as required

Auditory/Visual:  Hearing, vision and talking

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description.  They are not intended to constitute a comprehensive list of functions, duties, or local variances.  Management retains the discretion to add or to change the duties of the position at any time.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.