Integrated Marketing Manager

Integrated Marketing Manager

VisitPITTSBURGH is a tourism development organization dedicated to expanding the tourism economy across Allegheny County. The organization generates positive economic impact across the tourism verticals of business events, sports, and leisure travel. VisitPITTSBURGH achieves its goals, including ensuring the region of certain economic benefits, through the combined efforts of all team members throughout the organization.

The Integrated Marketing Manager reports to the Director, Marketing and serves as lead project manager, implementing the strategy, execution and day-of coordination of marketing & communications activities. Working collaboratively with the team, the Integrated Marketing Manager ensures alignment across paid, earned, shared and owned channels to drive awareness, attendance, and economic impact through events.

Essential Functions

• Serves as project manager, as directed by the Director, Marketing, overseeing planning,
• timelines, and deliverables of marketing campaigns and initiatives.
• Partners closely with leadership to understand objectives, audiences and opportunities.
• Leads the development of marketing efforts that support organizations strategic goals—
• including local awareness, stakeholder engagement, event promotion, bid development, and Pittsburgh storytelling.
• Supports the development of marketing strategies for major events and initiatives.
• Writes, edits and prepares content for a variety of channels, including web, blog, newsletters, bid proposals, sales presentations and marketing collateral.
• Manages social media presence, including content planning, posting, community engagement and performance tracking—collaborating with VisitPITTSBURGH's social team to align strategies, leverage content and maintain consistent messaging.
• Manages marketing and communications for SportsPITTSBURGH-owned events and activations, overseeing marketing plans, signage, collateral and strategies to drive awareness and engagement.
• Plans, writes and executes email campaigns to nurture leads, engage partners and educate stakeholders.
• Collaborates closely with VisitPITTSBURGH's PR team to develop audience specific storytelling opportunities to highlight and promote Pittsburgh's sports assets, events, and
• venues.
• Works with VisitPITTSBURGH's marketing, communications, social, and web teams to integrate sports or business content and messaging into broader destination marketing efforts.
• Works in partnership with the Director, Marketing, to ensure alignment between marketing efforts and broader organizational initiatives.
• Tracks progress and performance of all projects, providing regular updates, post-campaign recaps and key performance insights, presenting performance metrics as requested.
• Collaborates with agency partners and external vendors, as needed, on marketing deliverables to ensure high-quality creative executions of the brand.
• Coordinates photography, videography, and visual content needs to support annual marketing plans and event-based marketing needs as assigned.
• Supports special projects and cross-departmental initiatives, as required.

Skills & Specifications

• A bachelor's degree in marketing, advertising, communications, or related field
• Three to five years of professional experience within a complex, fast-paced marketing team
• Experience in sports tourism industry preferred but not required.
• A deep understanding of sports events, strong project management, collaboration and creative execution skills, working cross-functionally to ensure consistent brand alignment and measurable impact.
• Ability to manage multiple priorities, project deadlines and stakeholders simultaneously
• Excellent communication, writing, organizational and presentation skills
• Proficiency in digital communications tools and platforms (i.e. PowerPoint, Canva, ) preferred
• Experience with email marketing tools and CRM systems preferred
• Strong social media background to drive compelling digital content and storytelling
• Limited travel required, approximately 20% local and 10% outside of Allegheny County

VisitPITTSBURGH is a hybrid working environment, with three days on-site required. Due to the nature of this role, occasional weekend and/or evening hours may be required to support selected events and initiatives.