Library Strategic Engagement Specialist

TITLE

Library Strategic Engagement Specialist

JOB SUMMARY 

The Library Strategic Engagement Specialist supports the TWU Libraries' outreach and engagement initiatives by coordinating student programming, maintaining social media presence, and representing the library across campus. This position coordinates library programming efforts from concept through completion, maintaining event inventory and supplies, and scheduling strategic content for digital platforms. The Specialist collaborates with campus partners and student organizations to enhance library visibility, tracks engagement metrics to assess program effectiveness, and assists with promotional materials and special projects that advance the library's strategic goals. Work is performed under limited supervision and performance is based upon completion of assignments and results obtained. The performance evaluation is conducted through the performance evaluations system and in accordance with the University Policies and Procedures.

ORGANIZATIONAL RELATIONSHIPS

Reports to:      Director, Library Strategic Engagement

Supervises:     May supervise Student Assistants

ESSENTIAL DUTIES - May include, but not limited to the following:

• Provides general assistance in library assessment as needed.

• Carries out unit-related special projects.

• Supports campus and library events.

• Creates student programming for TWU Libraries

• Maintains an inventory for supplies and materials needed for events and programming

• Creates a strategic content calendar for social media 

• Schedules approved content on social media and TWU platforms

• Assists with promotional material development

• Collaborate with student groups and campus departments

• Oversee logistical details of library events from concept to post-event reporting

• Tracks event participation and engagement

• Represents TWU Libraries to external bodies across campus. 

ADDITIONAL DUTIES

• Engages in continuing education activities.

• Suggests process improvements to inform new and existing workflows. 

• Serves on library and university committees.

• Performs other duties as requested.

EDUCATION 

Bachelor's degree required. Additional job related experience and/or education may substitute for the required education on a year-for-year basis.

EXPERIENCE

Two years of library or related experience required.

REQUIREMENT

Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.  

All employees share the responsibility of maintaining information security and privacy requirements within the university by adhering to Federal and State regulations, and TWU Policies & Procedures.

KNOWLEDGE, SKILLS, AND ABILITIES - The following are essential:

• Knowledge of  Microsoft and Adobe software as well as Google Office Suite.

• Knowledge of design software including Canva

• Knowledge of social media platforms

• Ability to utilize computer technology to access, gather, compile, examine, arrange, and analyze data, generate reports, and communicate with others.

• Exceptional interpersonal skills, high-level communication skills including written and verbal.

• Ability to problem-solve and prioritize.

• Ability to work independently, creatively, collaboratively, and effectively as a team member 

• Ability to organize work effectively, conceptualize and prioritize objectives, and exercise independent judgment based on an understanding of organizational policies and activities.

• Ability to handle multiple and simultaneous tasks with ease.

• Ability to perform highly detailed oriented work with high level of accuracy.

• Ability to work in a rapidly changing environment and to adapt to changing technologies.

• Ability to deliver superior customer service to a broad range of patrons.

• Ability to foster a cooperative work environment.

• Ability to implement and achieve short and long range goals.

• Ability to establish and maintain effective work relationships with students, faculty, staff, vendors, and the public.

• Ability to represent the department, library, and University in a friendly, courteous, and professional manner. 

• Ability to use a personal computer and other office equipment, including related university software and email. 

PHYSICAL DEMANDS

The physical demands described in the Essential Duties and below are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

The employee may be required to travel.

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment. Work is normally performed in a typical interior work environment. 

SAFETY

TWU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment. Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources and Risk Management within 24 hours of the incident.

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Texas Woman's University, an AA/EEO employer, provides equal opportunity to all employees and applicants for employment and prohibits discrimination on the basis of race, color, national origin, religion, gender, age, disability, veteran status, sexual orientation, or any other legally protected category, class or characteristic.

All offers of employment will be contingent on the candidate's ability to provide documents which establish proof of identity and eligibility to work in the United States. Positions at Texas Woman's University deemed security-sensitive require background checks and verification of all academic credentials.

If you are a male between the age of 18 and 25, federal law requires that you must be registered with the U.S. Selective Service System, unless you meet certain exemptions under Selective Service law. Under HB 558, enacted by the 76th Texas State Legislature, if you are currently of the age and gender requiring registration with Selective Service, but knowingly and willfully fail to do so, you are ineligible for employment with an agency in any branch of Texas state government.  For additional information regarding registration or status, you can contact the Selective Service System at or