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Builder Marketing Manager

2 weeks ago

Houston, Texas, United States Cornerstone Capital Bank Full time

Who we are:

Cornerstone Capital Bank is a new bank, with over $330 million in capital and $2 billion in total assets and arises from the combination of mortgage industry giant Cornerstone Home Lending and community banking standout Roscoe State Bank. You'll be on the front end of working for an innovative large community bank that is a leader in mortgage lending and community banking and growing in middle-market commercial and real estate lending. 

We honor God by using our talents to make a positive difference in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.

Who we are looking for:

The Builder Marketing Manager is a strategic marketing leader responsible for driving the success of Cornerstone's builder channel through high-impact promotional campaigns, forward commitment marketing, community launch support, and the development of scalable builder-focused programs. This role operates as the engine of builder marketing operations, independently leading projects, translating builder business needs into actionable marketing strategies, and ensuring all initiatives are aligned with organizational, compliance, and production goals.

Working under the direction of the Senior Marketing Operations Manager, the Builder Marketing Manager partners closely with builder leadership, secondary marketing, compliance, and cross-functional teams to support preferred lending agreements, ABAs, and new builder onboarding workflows.

Key Responsibilities:

  • Lead the development of strategic builder marketing initiatives including promotional campaigns, community launch support, forward commitment promotions, incentive messaging, and co-branded collateral designed to drive builder alignment and production growth
  • Maintain expert-level understanding of builder operations, builder sales cycles, forward commitments, rate lock programs, preferred lender agreements, and incentive structures to ensure all marketing programs are accurate, compliant, and positioned for maximum impact
  • Design training campaigns and content that simplify complex builder financing strategies, including (but not limited to): forward commitments, JV and ABA structures, and incentive programs, ensuring teams can market these offerings confidently and compliantly
  • Maintain a strong understanding of the processes involved in establishing and onboarding preferred lender relationships, ABAs, and broker ventures, and support leadership in coordinating the marketing and communication components of these agreements
  • Lead strategic builder marketing projects from concept through execution, ensuring initiatives are delivered on time, aligned with organizational goals, and executed with minimal oversight
  • Support the Senior Marketing Operations Manager in managing the end-to-end onboarding workflow for new builder partnerships, ensuring all marketing requirements, timelines, and deliverables are coordinated across internal teams and builder stakeholders
  • Partner with Builder Division leadership in alignment with guidance from Senior Marketing Operations Manager to identify marketing opportunities, upcoming community needs, inventory challenges, and strategic priorities that require marketing support
  • Develop promotional messaging, announcement materials, and presentation decks including PowerPoints to support new builder programs, community launches, incentive rollouts, and division-wide communications
  • Collaborate closely with Secondary Marketing, Compliance, Legal, Digital, Design, Web, and Content teams to ensure all builder marketing initiatives meet regulatory, operational, and brand standards
  • Provide strategic direction to Field Marketing Coordinators to ensure consistent, compliant execution of builder initiatives including promotional campaigns, co-branded materials, and market-specific requests
  • Serve as the primary conduit between the builder division and the marketing department, elevating structured insights, field feedback, and proactive recommendations to senior marketing leadership
  • Participate in select meetings with prospective builder partners to support leadership in presenting Cornerstone's marketing capabilities, forward commitment programs, and overall value proposition. Travel may be required for key partnership discussions and builder evaluations
  • Train and support Regions on the use of marketing tools and systems (e.g., Mortgage Coach, MMI, review automation tools, email automation, social media platforms, video messaging tools)
  • Deliver monthly recap reports and performance insights to the Senior Marketing Operations Manager outlining campaign effectiveness, builder activity, forward commitment utilization, and emerging opportunities
  • Other duties assigned 

What you'll need to be successful:

  • Degree in Marketing related field preferred
  • Minimum 3+ years Builder experience in Mortgage industry required
  • Proven ability to lead marketing initiatives in a fast-paced, relationship-driven environment
  • Strong understanding of builder promotions, financing scenarios such as forward commitments, joint ventures (JV) and affiliated business arrangement (ABA)
  • Experience and understanding of builder needs, go-to-market strategies and customer experience in the mortgage & new home construction industry
  • Possess strong working knowledge of builder programs including forward commitments, rate reduction programs, incentive structures, and required disclaimers.
  • Exceptional communication, project management, and problem-solving skills
  • Experience with field onboarding and training
  • Creativity and initiative to develop engagement strategies for clients

What we offer: 

Because we recognize and reward hard work, we offer a competitive salary, a full benefits package, and the potential for a performance-based bonus. 

 What to do next: 

If Cornerstone sounds like the place for you (and if you have the qualifications, drive, and passion to match), we invite you to become a member of our winning team And remember, once you're a part of our Cornerstone team, we'll continue to invest in you as a valuable asset to our company. As many of our team members can tell you, there's something special about working at Cornerstone.