Manager, Viral Marketing

Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:
Manager, Viral Marketing

A little bit about our team:
Are you passionate about the intersection of music, technology, and creativity? Do you understand how emerging AI tools can unlock new ways to reach fans at scale? The Warner Records Viral Marketing Team is in search of a Manager, Viral Marketing who can blend traditional viral instincts with forward-looking AI-driven approaches to content creation and distribution. The position sits within our Digital team and will work cross-functionally to develop innovative, volume-based campaigns.

Your role:
We are looking for a dynamic professional with experience using generative AI and other emerging tools to drive viral campaigns across TikTok, Instagram, YouTube, X, and beyond. The ideal candidate has a deep knowledge of culture, an eagerness to experiment with new technology, and a track record of leveraging automation and content systems to fuel fan engagement and music consumption.

Here you'll get to:

• Lead viral campaign execution for your artist roster, integrating generative AI tools to scale content production and distribution.
• Partner closely with artists, managers, and internal departments to develop innovative creator campaigns and AI-augmented content strategies that align with larger marketing visions.
• Maintain knowledge and relationships with both human creators and emerging AI-driven fan communities, exploring how these ecosystems can accelerate adoption.
• Oversee creative ideation and content development, ensuring campaigns are designed for speed, scale, and adaptability.
• Develop goals, metrics, strategy, and budget for each campaign. Use real-time insights and performance data to optimize quickly and continuously.
• Create campaign recaps and post-mortems with an eye toward identifying where AI-driven approaches added efficiency or impact.
• Implement campaigns at scale, including orchestrating multi-account creator posting networks and automated distribution systems.
• Experiment with and evaluate partnerships with AI vendors, seeding agencies, and creator networks.

About you:

• 2 to 4 years professional experience in influencer, social media, or digital marketing (music experience preferred but not required).
• Familiarity with generative AI and other emerging content creation and distribution tools.
• Strong grasp of social platforms and digital ecosystems, with a proven ability to amplify content and build fan engagement.
• Demonstrated curiosity and adaptability in exploring new technologies.
• Strong organizational, project management, and decision-making skills with acute attention to detail and deadlines.
• Excellent writing, communication, and presentation skills.
• Ability to work effectively in a fast-paced environment, balancing multiple priorities.

About us:
As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We are the home to WMX, the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways, and Alternative Distribution Alliance (ADA), the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?
Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.

Salary Range

70,000-80,000

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2025 Benefits At A Glance

EVerify Participation

Right To Work .pdf